2024 Retrospective on Our Site: Emphasis on Resilience, Creativity, and Forward-Thinking Vision
!!!Unleashing the Spirit of 2024: A Year in Review at Our Website!!!
Say goodbye to 2024, as we commemorate a year defined by development, incredible milestones, and a forward-thinking spirit. Our dedicated crew has navigated collaboration, innovation, and cutting-edge technology with grace and aplomb, staying true to our core values. Here, we delve into the minds of our esteemed board members, as they reflect on the past year, and their visions for our website in 2925 and beyond.
One Word to Define 2024:
For Aleksandra Gołąb-Makowska, Head of Delivery, 2024 stands for "Imagination". As she pointed out, the rapid advancements in AI and creative technology allowed us to venture into uncharted territories, pushing boundaries, and shaping the future of our website. "We've found ourselves with the power to dream, conjuring visions of our website's evolution, from our business model to internal processes," Aleksandra emphasized.
For Mateusz Zabierowski, CEO and co-founder, the year was about "Steady Growth". With financial, operational, and organizational progress, Mateusz underscored the importance of balance and sustained progress across multiple areas of development.
Alicja Miłuńska, Head of Partnerships & Sustainability in Brand Communication, chose the word "Change". She emphasized movement in team structures, business offerings, and AI-powered projects, as well as changes driven by global trends such as climate change and regulatory shifts. "2024 has been a year of adapting to new realities and embracing sustainable development," Alicja said.
Agnieszka Łakota-Kot, Head of People Experience, opted for the word "Strength". Resilient partnerships, competencies, and speed and quality of work have fortified our team, according to Agnieszka.
For Krzysztof Langer, CEO and co-founder, 2024 is all about "Development". The exploration of AI skills and internal initiatives marked a period of learning and growth, while changes to our structure further cemented our success.
Proudest Projects of 2024:
Our projects in 2024 demonstrate our ambition to blend creative prowess with meaningful impact. Aleksandra lauded two remarkable achievements:
- Repositioning ABB: This project showcased our expertise in large-scale brand transformation, underscoring our capability to work on a global scale.
- Experimental initiatives: Although many remain under wraps, Aleksandra emphasized the importance of taking risks to delve into bold ideas and structured experimentation.
For Mateusz, AI collaborations stood out as highlights: "Our strategic and operational work with UBS and the repositioning of ABB confirmed our commitment to investing in AI," he explained.
For Krzysztof, our 2024 projects reinforced our top-tier position in the industry: "Many initiatives solidified my belief in the global caliber of our teams," he shared.
While Alicja praised our team's collaborative spirit, Agnieszka recognized the value of creativity for societal change. "ReUnite Days and Plakaton demonstrated our ability to leverage creativity for a positive impact beyond our organization," she expressed.
Unconventional Sources of Inspiration:
Creativity often springs from the most unexpected sources. Aleksandra finds inspiration in her dedicated team, who constantly offer knowledge, ideas, and energy. Krzysztof draws inspiration from interactions during travel, breaks, and expert conversations. His most profound reflections and ideas, he believes, originate from the unique perspectives garnered while on the move.
Mateusz credits the boundless energy of the growth and board teams, while Alicja is inspired by the success stories, failures, and journeys of others. Agnieszka gained unique insights from her role as a parent, reminding her about the essential needs of autonomy, development, relationships, and security, which are just as relevant in the workplace.
Dreaming Big for the Future:
Our leadership team shares a common vision of leveraging our strengths to tackle new opportunities. For Aleksandra, the focus is on structured innovation, holding that with the right team and the right technology, our past ideas can become a reality.
Krzysztof envisions a future centered on product development, while Agnieszka dreams of organizing a large-scale event centered on branding, transformation, technology, and sustainability. Mateusz plans to continue supporting AI, digital solutions, and creativity, while Alicja focuses on furthering sustainability for our B Corp.
Join us as we step into a future defined by ambition, innovation, and a relentless pursuit of excellence. Sign up now to be the first to experience the fruits of our labor in the years to come.
- Aleksandra Gołąb-Makowska, Head of Delivery, believes that 2024 was a year of 'Imagination' as advancements in AI and creative technology allowed the agency to explore uncharted territories, focusing on the evolution of the company's branding, design, and business models.
- For Mateusz Zabierowski, CEO and co-founder, 2024 represented 'Steady Growth', with financial, operational, and organizational progress being a testament to the importance of balance and sustained progress in multiple areas of development.
- Alicja Miłuńska, Head of Partnerships & Sustainability in Brand Communication, chose the word 'Change' to describe 2024, noting movement in team structures, business offerings, AI-powered projects, and changes driven by global trends such as climate change and regulatory shifts.
- Agnieszka Łakota-Kot, Head of People Experience, opted for the word 'Strength', emphasizing that the resilient partnerships, competencies, speed, and quality of work within the agency have fortified their team.
- Krzysztof Langer, CEO and co-founder, saw 2024 as a year of 'Development', highlighting the exploration of AI skills, internal initiatives, and changes to the agency's structure as evidence of sustained learning and growth.
