Activates cloud-based solutions under the name Bluebox
In an exciting development for the airline industry, AirAsia and VietJet Thailand have announced the installation of the Bluebox Wow In-Flight Entertainment (IFE) system, powered by Blueview Cloud. This innovative solution is set to revolutionise the in-flight experience for passengers while providing airlines with a significant boost in ancillary revenue.
Bluebox Wow IFE, hosted on the ground through Blueview Cloud, offers a multitude of features that cater to passenger comfort and convenience. Passengers can stream TV shows, movies, and more directly to their seats, all without the need for additional on-wing hardware. The system also allows passengers to order food, duty-free items, and make live payments from their seats, simplifying the service for crew and reducing friction by providing seat-specific details.
Blueview Cloud, a ground-breaking technology, removes the need for onboard hardware for IFE, providing a better return on investment (ROI) on connectivity without the complexity of additional on-wing hardware. This not only reduces operational costs for airlines but also enhances passenger satisfaction by ensuring a smoother, more efficient in-flight experience.
Kevin Clark, CEO at Bluebox Aviation Systems, emphasised the importance of high-bandwidth connectivity in improving airline operations. He stated, "The integration of Blueview Cloud with airline connectivity systems is designed to enhance both passenger satisfaction and airline profitability."
The integration of Blueview Cloud with Airbus OSP and Viasat's Connected Partner Platform further solidifies its position as a game-changer in the industry. This integration allows for seamless expansion of services, enabling airlines to leverage connectivity for enhancing passenger satisfaction and airline profitability.
Blueview Cloud is not intended to replace Bluebox Aviation Systems' current offerings but rather to complement and expand them. The company views Blueview Cloud as a strategic expansion of its existing portfolio, positioning itself to lead the way in the evolving landscape of in-flight entertainment and connectivity.
With Blueview Cloud, airlines can look forward to improved ROI on their connectivity investments while maintaining simplicity. This ground-breaking technology is set to redefine the in-flight experience for passengers and revolutionise the way airlines operate, making travel more enjoyable and profitable for all.
