Ad Agency WPP Merges VMLY&R with Wunderman Thompson, Creating New Entity VML
Let's Talk VML, the Gauntlet of Digital Revolution
Whoa, here's a buzzing shakeup in the marketing world! WPP, the big kahuna of advertising, has announced the merging of Wunderman Thompson and VMLY&R, like Marvel and DC teaming up in the marketing universe, to birth the formidable VML. Jon Cook, global CEO, and Mel Edwards, global president, will steer this new powerhouse, set to take off on Jan. 1.
With this fusion, VML rises with a whopping 30,000-strong team in 64 markets. What does this mean for you, dear client? A force that's spiraling up to assist you in devising creative brand growth strategies and propel your transformation. Not just that, the new VML will offer you a smorgasbord of services – data operations, premium tech partnerships, and B2B and healthcare services.
Remember, VMLY&R, one of the mating elements, teamed up with tech giants to develop its AI offering, so you can expect top-notch AI-driven solutions. In a nutshell, AI and technology are about to reshape your marketing game, and this new baby VML is all set to be your guide.
"Scale matters in today's world, as AI and technology revolutionize marketing, and clients seek simplicity," says WPP's CEO, Mark Read. Well said, Mark! With sons like VML, the old man's on the money.
The Sly Winks Behind VML's Curtains
- Digital Transformation: VML's got VML Enterprise Solutions grooving, leading the way with digital transformation, technology, commerce, customer experience, and consulting. This division has snagged over 150 clients, contributing to a whopping 40% of VML's global business.
- Customer Experience and Commerce: By blending this with technology transformation, VML's shaking things up to enhance client interactions and business operations.
- Consulting: This badass advises on digital changes, helping businesses blossom in their respective markets.
VML's Revered Partnerships
- Client BFFs: VML's besties list includes remarkable brands like Ford, The Coca-Cola Company, Google, IKEA, Sainsbury's, Sherwin-Williams, T-Mobile, and United Rentals.
- AI Operating System: VML Enterprise Solutions melds with WPP Open's AI-driven operating system to beef up its tech and transformation offerings.
VML's AI-Powered Journey
- AI-Driven Solutions: With WPP Open's AI operating system riding shotgun, VML offers more sophisticated, automated solutions for its clients, amping up their digital transformation.
- Tech Transformation: This involves gearing up with cutting-edge tech to streamline processes, boost efficiency, and cultivate innovation. AI's the ace up VML's sleeve, optimizing customer experiences and commerce operations.
The merger's scribed VML as a titan of digital marketing and transformation, ready to dazzle its clients with AI and tech wizardry. Take a bow, VML! The stage is yours. You've earned it.
- VML's digital transformation division, VML Enterprise Solutions, is driving change by focusing on technology, commerce, customer experience, and consulting, contributing to a significant 40% of its global business.
- By combining digital transformation with customer experience and commerce, VML aims to revolutionize client interactions and business operations.
- VML partners with renowned brands like Ford, Google, and The Coca-Cola Company, while its collaboration with WPP Open's AI-driven operating system enhances its tech and transformation offerings.
- With advanced AI-driven solutions, VML uses cutting-edge technology to streamline processes, boost efficiency, and cultivate innovation, optimizing customer experiences and commerce operations.
