AI systems BetHarmony and BetSymphony combine within iGaming platform, intended to enhance betting experiences through sophisticated AI integration.
BetSymphony, a leading sportsbook and casino platform, has taken a significant leap forward with the integration of BetHarmony's AI technology. This innovative move promises to revolutionise the way operators serve players and how players interact with the platform.
The integration of BetHarmony AI introduces a next-generation conversational AI interface, allowing players to navigate, bet, and explore games entirely through natural conversation. This means a personalised home screen tailored to each player's interests, with curated bets, game suggestions, timely reminders, and customised promotions.
For players, this also means full voice navigation and multilingual support, making discovery effortless and natural. They can also access BetHarmony Copilot, an intelligent AI assistant that works alongside the traditional interface to provide real-time, context-aware guidance, tips, and suggestions for smoother gameplay and betting.
For operators, the combined offering delivers real-time integration with the sportsbook, enhancing the player experience with AI-driven personalization and intuitive interaction. This integration also promises enhanced player retention and flexibility, as operators maintain full ownership of their platform, data, and profits under a no-revenue-share model.
Valentina Synenka, CEO of Symphony Interactive, emphasised that this integration is not about replacing classic sportsbook interfaces but adding a more natural, conversational option that feels personal and built for the future of iGaming.
With BetHarmony inside BetSymphony, players get a personalised gaming experience, while operators can automate onboarding, streamline self-service, and deliver personalised journeys that adapt in real-time to individual player needs. Operators can also reduce time-to-bet from clicks to conversation, thanks to intelligent automation that handles repetitive queries before they reach the operator's team.
The multi-agent AI brain of BetHarmony, responsible for voice and chat betting, personalised player journeys, and multilingual support, has been integrated into BetSymphony. This integration offers a new, AI-first betting experience, providing operators with control over the keys and offering 24/7 voice + chat in more than a dozen languages.
In summary, the BetHarmony AI integration with BetSymphony creates a conversational frontend that unites voice, AI, and personalisation to offer both operators and players a state-of-the-art interface that enhances usability, engagement, and player satisfaction in sportsbook and casino environments. BetHarmony inside BetSymphony represents a taste of what's next in the industry, providing BetSymphony with a significant competitive edge on the market.
[1] Symphony Interactive Press Release, "BetSymphony and BetHarmony Announce Partnership to Revolutionise iGaming with AI-Powered Conversational Interface", 2022. [2] BetHarmony Whitepaper, "Empowering the Future of iGaming with AI", 2022. [3] BetSymphony Website, "No-Revenue-Share Model", 2022.
Players can interact with BetSymphony's platform using a conversational AI interface powered by BetHarmony's technology, enabling them to place bets and explore games through natural conversation. Operators, meanwhile, can utilize this integration to automate onboarding processes, streamline self-service, and offer personalized gaming experiences to players.
