AI Video Creation's Energy Consumption Under Scrutiny
The environmental impact of AI systems, particularly those generating videos, is under scrutiny. ChatGPT alone consumes as much energy as 60,000 to 80,000 average households daily. Meanwhile, Google's video AI, Veo 3, has seen rapid user adoption since its launch in May 2025, creating over 40 million videos in just seven weeks. The energy consumption of AI video creation is alarming. Doubling the video length quadruples the energy used. A study by AI platform Hugging Face reveals the structural inefficiency of these tools. Creating a five-second video clip with AI consumes as much energy as a microwave running for an hour. This is equivalent to generating a 1.024 x 1.024 pixel image, which uses as much energy as a microwave running for five seconds. Google's CO2 emissions increased by 13 percent year-on-year in 2024, largely due to the use of generative AI. This puts the company's goal of being CO2-neutral by 2030 at risk. Despite these concerns, generative AI tools are being brought to market without fully understanding their environmental impact. The rapid growth of AI video creation, as seen with Google's Veo 3, highlights the urgent need for more efficient AI models. The current energy consumption of these tools is unsustainable and requires immediate attention. Stakeholders must address these issues to mitigate the environmental impact of AI.
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