AI Video Exploration Interview with Creator Philippe Petitpont on Artificial Intelligence in Video Discovery
Moments Lab, a pioneering tech company founded in 2016 by Philippe Petitpont and his brother Fred, is making waves in the media industry by transforming the way video content is managed and monetized.
Philippe Petitpont, with a background in aerospace engineering and media technology, brings a unique perspective to Moments Lab. Having studied signal processing and satellite systems at IPSA, the French Aeronautics & Space Engineering school, Petitpont's passion for broadcast engineering was ignited during a side project launching a student-run TV network. He later worked as a Product Manager at TF1, one of the largest TV networks in Europe, where he designed tools to enhance journalists' efficiency with video content.
Recognizing the slow pace of innovation in media production, Petitpont and his brother Fred founded Moments Lab with a vision to treat video as data, addressing the challenge of efficiently producing quality video content. After bootstrapping for four years, Moments Lab signed its first major customer in 2020, marking a significant milestone that allowed the company to scale both in Europe and the U.S.
Moments Lab's technology has evolved from centralizing video in the cloud to multimodal AI, search engine development, and AI agent development. The company's AI model, MXT-2, uses a multimodal approach to describe video content like a human would, setting it apart from competitors.
The media industry's pace of change has presented challenges for Moments Lab, particularly as their core clients adapt to the digital age. However, Petitpont emphasizes the importance of building AI tools that support editorial judgment, creativity, and transparency.
Despite these challenges, Moments Lab has made impressive strides. In 2021, the company launched its multimodal AI engine before many knew what 'multimodal' meant. This move paid off, as Moments Lab signed its first U.S. customer in 2023 and closed deals with several major American media companies by 2024.
Moments Lab's estimated total addressable market (TAM) size is around $50 billion, including media, entertainment, sports, and branded content. The company differentiates itself from competitors by offering a moment-based AI and a full platform tailored for creative professionals in specific industries.
While the company is not disclosing revenue at this time, it is doubling year-over-year. Moments Lab's future goal is to become the go-to platform for video discovery and reuse by expanding in North America, partnering with top-tier media organizations, and releasing new features that make AI feel invisible.
One of Petitpont's favorite memories working for Moments Lab is when a major U.S. media company described the platform as a "life improvement" for their team. Overcoming skepticism from clients has been a significant challenge for Moments Lab, but also an opportunity due to the visual and creative nature of their work.
[1] Source: Moments Lab press releases and company website.
- The entrepreneurship of Philippe Petitpont, with a background in aerospace engineering and media technology, led him to establish Moments Lab, a pioneering media company, in 2016, aiming to revolutionize the management and monetization of video content by treating video as data.
- Recognizing the need for innovation in the field of finance, Petitpont and his brother Fred incorporated technology, artificial-intelligence, and creative approaches into Moments Lab's business model, transforming the media industry as they evolved from centralizing video in the cloud to developing multimodal AI, search engine development, and AI agent development.
- Moments Lab's vision for the future encompasses expanding in North America, partnering with top-tier media organizations, and releasing new features that make AI feel invisible, while diversifying into new sectors such as entertainment, sports, and branded content, aiming for a total addressable market (TAM) size of around $50 billion.
