Airlines and Airports Embrace Tech for Personalized Passenger Services
Airlines and airports are embracing new technologies to offer personalized services to passengers, according to a recent SITA report. The shift aims to enhance travel experiences, provide real-time updates, and streamline processes.
Several airlines have already implemented innovative solutions. EasyJet's app, enhanced in 2014, sends intelligent push notifications for targeted, real-time travel updates and promotions. SWISS offers personalized travel information and insider tips through its iPad app, the SWISS Logbook. Meanwhile, airports like Miami International and San Francisco use Bluetooth beacons to provide interactive information to passengers.
Frankfurt Airport's app stands out as a personal guide, offering parking tips, orientation help, and customizable information. Dubai Airports' mobile app goes a step further, providing customized details and flight updates based on passengers' flight numbers. Cork Airport's app includes live flight tracking, allowing passengers to monitor their plane's exact location in real-time. Qantas offers personalized notifications on its iPhone app, including check-in methods, flight alerts, and airport departure reminders.
The SITA study highlights the growing trend of airports functioning as personal guides for passengers, reflecting demand for faster processes and seamless intermodal travel. In the next three years, airlines and airports will focus on laying the groundwork for personalization using real-time passenger data. Mobile phones and tablets will continue to play a central role in keeping passengers connected throughout their journey.
