Akio's Final Discourse for Automobile Manufacturers during His Tenure as Chair
In the latest edition of Toyota Times News, we delve into the highlights of the 119th General Shareholders' Meeting, where outgoing Chairman Akio Toyoda shared insights on Toyota's future direction, particularly in the realm of Battery Electric Vehicles (BEVs).
Toyota's BEV Strategy and Future Vision
In his final address as chairman, Toyoda underscored the importance of balancing innovation with reliability, a philosophy that reflects Toyota's traditional strengths. While specific details about Toyota's BEV strategy were not extensively discussed, Toyoda has historically advocated for a cautious, stepwise approach to electrification, focusing on diverse powertrains including hybrids, fuel cells, and BEVs to cater to various customer needs.
Toyota's evolving strategy towards electrification and smart logistics is evident in recent corporate restructuring, such as Toyota Industries going private to enhance alignment within the group.
Company's Vision for the Future
Toyoda expressed a commitment to preserving Toyota's core DNA—quality, durability, and reliability—while leading the transformations necessary for a sustainable mobility society. He envisions Toyota not just as an automaker but as a mobility company, integrating new business models, smart logistics, and culture in automobiles as part of Japan's national identity.
Managing Toyota as a Team
Throughout his tenure, Akio Toyoda has emphasised the significance of inherited teachings, collaboration, and nurturing talent across all levels. He believes that running Toyota requires coordinating a vast, diverse team towards shared goals, emphasising trust, communication, and collective responsibility.
Apology and Reflections
At the meeting, Akio Toyoda publicly apologised for irregularities in vehicle certification processes that drew significant shareholder concern. He took responsibility as the leader and expressed sincere regret to customers and stakeholders, underlining the imperative of trust and compliance in Toyota's operations.
The New Lexus Model and the Future of Carmaking
In an interesting twist, Akio Toyoda shared his vision for the new Lexus model, stating that he wants a car that he can use on weekends, in his jeans and T-shirt. This suggests a focus on practicality and comfort in the design of the new model.
As Akio Toyoda steps down from his role as chairman, he leaves behind a legacy of leadership that values teamwork, tradition, and innovation. His vision for Toyota as a mobility company, integrated with Japan's national identity, sets a clear direction for the future of carmaking in the hands of BEV-loving engineers.
[1] Toyoda apologises for certification scandal at Toyota's shareholders meeting
[2] Akio Toyoda: The rearguard president
[3] Toyota's new strategy for the electric vehicle market
[4] Toyota Industries to go private to enhance alignment within the group
[5] Toyota's new approach to mobility: From cars to services
