Amazon's 2025 Hardware Event: New Echo Speakers, Alexa+ Updates & More
Amazon's annual hardware event kicks off today, Tuesday 30 September 2025, in New York City. The event, starting at 3pm BST (10am EDT local time), promises a variety of new products. Our website will provide regular updates on the announcements.
Sources suggest that the event will feature new Echo smart speakers and updates to Alexa+. Rumours also hint at new Kindles, including a colour Kindle Scribe version. Some of these devices may see discounted prices at launch, coinciding with Amazon's upcoming October Prime Big Deal Days sales period.
Notably, the event will not be live-streamed online, so keep an eye on our website for the latest news.
Amazon's hardware event is underway, bringing new devices and potential discounts. Stay tuned for more news updates as the event unfolds.