Amsterdam's public transportation system, including trams, buses, and metro, now offers ticketless access, courtesy of the IBC.
In an innovative move towards sustainability and user-centric innovation, the International Broadcasting Convention (IBC) has announced that this year's IBC2025 event will feature QR code badges for attendees. These badges, developed in collaboration with Amsterdam's public transport operator GVB, smart credentialing provider CredsNow, and RAI Amsterdam, will serve as an all-in-one travel pass, providing free and eco-friendly public transport access within Amsterdam[1][2][3].
Previously, IBC show attendees could collect a free ticket for city transport. However, the QR code system replaces this, streamlining the process and eliminating the need for additional cards, tickets, or apps[2]. The QR code on the IBC2025 badges is linked directly to the GVB system, allowing attendees to access trams, buses, and the metro across Amsterdam seamlessly and ticket-free by simply scanning their badge[1][2].
This initiative supports sustainability by encouraging the use of public transport instead of private vehicles, reducing the environmental impact and avoiding the waste associated with disposable tickets[1][2]. It also improves the visitor experience by removing barriers to accessing the city's transport network, making it easier for attendees to navigate between the RAI Amsterdam venue and central Amsterdam[1][3].
IBC2025 aims to ensure that Amsterdam continues to be a welcoming and accessible destination for attendees. This year's event reflects IBC's commitment to sustainability and user-centric innovation[1]. Registration for IBC2025 is now open, and more details about the event can be found on the official IBC website[4].
IBC2025 takes place from 12-15 September at the RAI Amsterdam. Attendees can use their badges to enter the venue and board any GVB-operated service throughout the city, making traveling around Amsterdam more sustainable for IBC2025 attendees[1][2][3].
References: [1] IBC2025. (n.d.). IBC2025 introduces QR code badges for sustainable and frictionless transport in Amsterdam. Retrieved from https://www.ibc.org/ [2] GVB. (n.d.). IBC2025 partners with GVB for QR code badges. Retrieved from https://www.gvb.nl/ [3] CredsNow. (n.d.). IBC2025 collaborates with CredsNow for smart badge technology. Retrieved from https://www.credsnow.com/ [4] IBC2025. (n.d.). Registration now open for IBC2025. Retrieved from https://www.ibc.org/register/
The QR code badges for IBC2025 attendees are not only an all-in-one travel pass for seamless access to Amsterdam's public transport, but they also foster sustainability by linking to the finance sector through the partnership with smart credentialing provider CredsNow, eliminating the waste associated with disposable tickets and promoting the use of public transport over private vehicles. Additionally, the integration of technology in the form of QR code badges enhances the industry's approach toward user-centric innovation, making the event more accessible and streamlined for attendees.
