Apple Halts Vision Pro Lite Production to Focus on Smart Glasses
Apple has shifted its focus in the smart glasses market. The tech giant has halted production of the Meta Vision Pro Lite, a more affordable version of its Apple Vision Pro, to prioritize the development of smart glasses. This move comes as Apple aims to regain its competitive edge against rivals like Meta, Samsung, and Google.
The Meta Vision Pro Lite was intended to be a more cost-effective alternative to the Apple Vision Pro, which has faced challenges due to its high price point. Starting from £3,499, the Apple Vision Pro is priced significantly higher than many of its competitors. Apple's decision to halt the Meta Vision Pro Lite's production and redirect resources to smart glasses suggests a strategic shift in the company's approach to this growing market.
Smart glasses are seen as the next big thing in wearable technology, offering a more streamlined and accessible form factor than traditional VR headsets. By focusing on smart glasses, Apple hopes to better compete with industry leaders and regain its innovative reputation.
Apple's halt of the Meta Vision Pro Lite production and redirection of resources to smart glasses signals a renewed commitment to this burgeoning market. With competitors like Meta, Samsung, and Google already making strides, Apple aims to launch a product that can compete on a global scale and reclaim its position as an industry leader.
