Apple's 'Sign In With Apple' Feature Vows to End Manipulative User Data Monitoring by Google and Facebook
In a move aimed at enhancing user privacy, tech giant Apple has unveiled a new login service called "Sign in with Apple" during its World Wide Developer Conference in San Jose. This service is designed to reduce tracking and provide a secure, privacy-first user authentication experience.
The key feature of "Sign in with Apple" is its built-in user privacy protections. One such protection is the "Hide My Email" feature, which allows users to keep their actual email addresses private by generating unique, random email addresses that forward to the user’s real email. This way, users can sign in without revealing personal contact information.
"Sign in with Apple" is not limited to iOS devices. The service supports web integration using OAuth for authentication providers. This means that users can sign in or sign up using their Apple ID via OAuth protocols on web-based applications. While some tools primarily emphasize iOS support, others confirm a web implementation is available and actively used as part of Apple's identity provider services.
The new login service is intended to prevent tracking associated with social logins like Facebook and Google's login. By using "Sign in with Apple", users can sign in without sharing their personal data with third parties, improving security and reducing the risk of data breaches.
Apple Vice President Craig Federighi described "Sign in with Apple" as a fast and easy way to sign in without tracking. The service is part of Apple's ongoing privacy push, demonstrating the company's commitment to protecting user privacy in an increasingly data-driven world.
The random email address feature is an additional privacy protection measure within Apple's new login service. If successful, this feature could potentially limit data collection for companies like Facebook, Twitter, and Google, and have significant implications for user privacy and data collection practices in the tech industry.
"Sign in with Apple" is set to be part of the iOS 13 launch in fall 2019. The service is a strategic move by Apple to challenge trackers and social logins, positioning itself as a privacy-conscious alternative in the competitive landscape of Silicon Valley.
- Gizmodo reported that Apple's new login service, "Sign in with Apple," promises enhanced user privacy by reducing tracking and providing a secure, privacy-first authentication experience, particularly in contrast to social logins like Facebook and Google's login.
- In addition to iOS devices, "Sign in with Apple" supports web integration using OAuth for authentication providers, a move that could have significant implications for data-and-cloud-computing, as users can sign in or sign up using their Apple ID via OAuth protocols on web-based applications.
- As part of Apple's ongoing privacy push, the "Hide My Email" feature within "Sign in with Apple" generates unique, random email addresses that forward to the user’s real email, helping to limit data collection for tech companies such as Facebook, Twitter, and Google, and potentially redefining privacy protection measures in the technology industry.
