Artificial Intelligence and Data Strategy Head is Appointed as Hemash Bhatti, According to Koin's Announcement
Cashless solutions provider Koin has appointed Hemash Bhatti as its new Head of Artificial Intelligence and Data Strategy, a move central to Koin's ambitions for data-driven growth [1][3].
Bhatti brings over 15 years of experience in data strategy, analytics, and artificial intelligence to the table, having worked with some of the world's largest companies [1]. He joins Koin from Apply Digital, where he led the expansion of their data practice for clients such as the NBA, Kraft, Coca-Cola, and Disney [1].
In his new role, Bhatti will be responsible for driving the scaling of data-driven solutions at Koin [3]. His past achievements include designing and launching Apply Digital’s first digital personalization program for a leading global food and beverage company, which scaled across five brands in its inaugural year [1][3]. He also led the development and deployment of an advanced AI-powered customer segmentation tool, which boosted contextual customer trait collection by 140% with over 90% accuracy [1][3].
At Apply Digital, Bhatti managed teams across analytics and data engineering, and developed strategies covering data collection, transformation, storage, management, and activation [1][3]. His work spanned multiple industries including automotive, food and beverage, fintech, consumer electronics, and ecommerce [1][3].
Bhatti's appointment was announced this week, and he will be based in the United States [3]. With his extensive experience and skills in data strategy and artificial intelligence, Koin is confident that Bhatti will help drive transformation through technology and contribute to its growth [3].
[1] - Source: BusinessWire [3] - Source: Koin press release
Bhatti, with his expertise in artificial intelligence and data strategy, will use these skills to drive the scaling of data-driven solutions at Koin, contributing to Koin's ambitions for data-driven growth. Previously, he designed and launched an advanced AI-powered customer segmentation tool at Apply Digital, which significantly boosted contextual customer trait collection.
