Asahi Hit by Cyber Attack: Major Disruptions, No Data Leak
Japanese brewing titan Asahi has fallen victim to a cyber attack, causing significant operational disruptions. The incident is the latest in a string of high-profile attacks on major brands, with no information yet available on the attackers' identity, timing, or location.
The attack has led to the suspension of order and shipment operations at Asahi's Japanese divisions and call centres. Production has halted at up to 30 plants, with no estimated recovery timeline. Asahi holds a commanding 40% market share in Japan and owns international brands such as Peroni and Grolsch, but beer supply for its European and UK companies remains unaffected.
Asahi has confirmed that no personal information or customer data was leaked in the attack. However, the incident is part of a worrying trend of cyber attacks targeting major brands. Earlier this year, retailers like M&S, Co-op, and Harrods were hit by ransomware attacks, with total costs surpassing £440 million. In another high-profile case, Jaguar Land Rover suffered a cyber attack that resulted in production shutdowns and a government bailout plan.
The Asahi hack is a stark reminder of the significant impact cyber attacks can have on global businesses. With no estimated recovery timeline, Asahi faces potential revenue losses and reputational damage. Asahi joins a growing list of major brands targeted by cyber attacks, highlighting the need for robust cybersecurity measures to protect against these threats.
