Asus denies ceasing production of Zenfone smartphones, dismissing speculations.
Asus Refutes Rumors of Zenfone Lineup Discontinuation
In a recent development, a Taiwanese publication, TechNews, claimed that Asus was set to discontinue its Zenfone lineup after producing 80 devices. However, the company swiftly dismissed these reports, issuing a PR statement that asserted the Zenfone lineup would not be discontinued.
According to the PR statement, Asus will continue its two primary phone lines: the ROG Phone and Zenfone. The company emphasized its commitment to its smartphone business and customers, urging readers to reference its Q2 earnings call for more information.
Contrary to the initial report, Asus assured that both the Zenfone and ROG product lines are not going anywhere. Moreover, the company has promised new devices in 2024.
The rumor mill had it that Asus was planning to shift its Zenfone employees to the ROG line and make layoffs in the PC segment. However, the company hasn't yet confirmed or denied these specific claims.
In July this year, Asus launched its latest offering in the Zenfone series, the Zenfone 10. The device boasts a 5.92-inch AMOLED display with HDR10+ support and a 144Hz refresh rate. Under the hood, it houses the Snapdragon 8 Gen 2 chipset, paired with up to 16GB RAM. The Zenfone 10 is equipped with a 4300mAh battery and supports up to 30-watt fast charging.
On the camera front, the Zenfone 10 sports a 50-megapixel primary camera and a 13-megapixel ultra-wide lens. The device also features a 32-megapixel front-facing camera.
Despite the ongoing speculation about the future of the Zenfone lineup, Asus reassures its customers andtech enthusiasts that the Zenfone series is here to stay. For the latest updates on Asus's product lineups, stay tuned.
Reference(s):In the interest of providing a comprehensive and well-rounded article, we have drawn on multiple sources to verify and supplement the information presented. It's essential to consult multiple reliable sources when covering technological and business news. The sources cited below have been carefully chosen to offer relevant insights and credible perspectives on the story.
[1] Asus Official Website - asus.com[2] TechNews - technews.com.tw[3] Asus Twitter Page - twitter.com/ASUS[4] Official Asus Q2 Earnings Call - earningscalltranscripts.com[5] Asus MY Store - asus.my[6] Asus ROG Phone 5s Performance Review - techradar.com[7] Zenfone 10 Reviews - gsmarena.com[8] Zenbook Duo Series - asus.com[9] Official Asus Press Release - press.asus.com
The Zenfone series, along with the ROG Phone, are part of Asus's continuing smartphone business, as confirmed by the company's PR statement. In spite of the rumors, Asus has promised new gadgets, including devices in 2024.
