Australian company Sonifex has been acquired by OnAir Solutions
The Australian broadcast and audiovisual industry is set for a significant shake-up, following the merger of OnAir Solutions and Sonifex Australia, effective from July 1, 2025. Here's a rundown of the key details and implications of this strategic move:
## Merger Details
OnAir Solutions, a Sydney-based company founded in 2010, has taken over Sonifex Australia's operations, expanding its product distribution and system integration services. The new OnAir Solutions Group will encompass OnAir Solutions for broadcast and audiovisual products, Sonifex Australia for Sonifex products, and iTkey for timing and sync solutions. The merger will see OnAir Solutions relocate to Sonifex's Sydney office in Hornsby.
## Merger Impact
The merger is expected to double the resources of both OnAir Solutions and Sonifex Australia, enhancing their market presence and capabilities. Clients and suppliers can expect business as usual, with a commitment to continuing high-quality service and support. The partnerships between Sonifex Australia and key players such as Nautel, Orban, Inovonics, and Tieline are set to continue under the new group.
## Management and Leadership
Karen Olliver, the former General Manager of Sonifex Australia, will take over as the General Manager for the OnAir Solutions Group. OnAir Solutions and Sonifex Australia have a long-standing collaboration, including projects with the Australian Broadcasting Corporation.
In conclusion, the merger aims to bolster the positions of both companies in the Australian market while maintaining continuity for their clients and suppliers. Further details and information will be shared with customers and suppliers during the week of July 8.
- The OnAir Solutions Group, with its expanded operations following the merger with Sonifex Australia, will now transmit its products and solutions to a broader audience across the industry, enhancing its visibility and influence in the broadcast and audiovisual business.
- In line with the strategic merger, financial resources within the OnAir Solutions Group are expected to increase significantly, allowing for further advancements in technology and innovation across various sectors of the industry.
- In order to facilitate seamless collaboration between the merged entities, the headquarters of OnAir Solutions will be moved to Sonifex's office in Hornsby, forming a central hub for the new group's operations, and potentially attracting new businesses and partnerships in the finance and technology domains.
