New Chapter Ahead: Our Co on the Road to Empowering Media Creators
Backlight Regains Affiliation with Our Site
Our website, a game-changer in the media creation landscape for over two decades, first burst onto the scene with an innovative, all-inclusive online solution for scriptwriting, planning, and managing media production. Our founders, Chad House and I, dreamt of harnessing technology's potential to revolutionize the creative collaboration process.
Once upon a time, our team was a small, yet fearless group, keeping things lean, taking calculated risks, and relentlessly striving for innovation. First believers in our vision were not hard to find—a talented group of professionals who saw the potential that we did. The company slowly but steadily grew, finding a home in the hearts of millions of scriptwriters, filmmakers, and production studios.
Thrilling tales of inspiring projects and powerful storytelling from our customers never cease to awe us. Their success serves as a reminder of the pivotal role media creators play in our growth and development.
It's with a sense of excitement that we share exciting news about the next phase for our website and our beloved community of creators.
The Booming Media Production Landscape
The media production and consumption landscape has experienced exponential growth throughout our company's journey. Today, video, film, TV, games, and interactive media resonate with audiences worldwide like never before. With our eyes on the future, we invest heavily in innovation, ensuring creators have more tools at their disposal to participate in and seize opportunities presented by this burgeoning industry.
Last year saw an unique opportunity unfold: partnerships with Backlight. Believing that the power of storytelling starts with supporting content owners and producers with high-quality solutions, Backlight is a media technology company dedicated to amplifying the voices of media creators at every stage of the content lifecycle.
Eyeing the Horizon: Our Merger with Backlight
With backing from a leading growth equity investment firm, PSG, Backlight accelerated its growth and talent acquisition. Seeking to supercharge five fast-growing media technology brands, Backlight welcomed ftrack, iconik, Wildmoka, Zype, and our very own website!
As a holding company for award-winning software businesses within the video content lifecycle, Backlight specializes in ideation, production, post-production, distribution, and analysis. Our fellow visionaries and entrepreneurs under Backlight built a portfolio of solutions designed to cater to the needs of the post-production, media asset management, and streaming sectors.
At our website, we've long championed the importance of creative collaboration. With this new family of companies, we're optimistic that under Backlight, we can explore untapped opportunities for innovation and growth, ultimately increasing the value we bring to our customer offerings across the entire media creation process.
Plotting the Path to Success
our website's unwavering ambition is to help creators succeed and create outstanding media. Through our new relationship with Backlight, we're poised to bolster our innovation, investment, and the value we provide with cloud-based media production solutions (our website download is no longer available from our site). Customers and creators worldwide are set to benefit.
What's in store for our community of creatives?
Rest assured, our website will continue to function as an autonomous entity. You'll still be able to access your Studio, using your trusted scriptwriting and production tools as before. The only change is that our website will have the resources and support to fully realize its potential and help you, the creator, thrive.
For more information on our partnership with Backlight and our new family of companies, check out the press release announcement.
*Press Release*
Author
- Mark Kennedy Mark Kennedy serves as the Chief Executive Officer (CEO) and Founder at our website, a St. John's-based company that develops scriptwriting and pre-production software for the film and video game industries.
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- As our company moves forward in this booming media production landscape, we're actively investing in innovation to provide creators with a multitude of tools for success, leveraging partnerships with companies like Backlight that amplify voices at every stage of media production, from ideation to distribution.
- In an industry where finance and business strategies play significant roles, our merger with Backlight—a holding company for award-winning software businesses within the video content lifecycle—opens up opportunities for even greater growth and increased value for our customers across the entire media creation process.
- Embracing the latest technology trends, we're committed to empowering media creators by offering cloud-based media production solutions, ensuring that creators worldwide have the support they need to thrive and produce outstanding media.
