BeneMeat Launches Europe's First Cultivated Meat Dog Treats Trial
BeneMeat, the world's first registered producer of cultivated meat for pet food, has launched an innovative trial program for European pet owners. Following successful testing of complete cat food, the company now offers dog treats containing cultivated meat through the Try & Share Program.
The program, a first in the European market, allows EU citizens to test and share their experiences with cultivated meat dog treats. Participants can register at tryandshare.benemeat.com and are encouraged to share their experiences on social media using the hashtags #FirstBite and #TryAndShare, tagging @BeneMeat.
BeneMeat, registered under code CZ 802529-01 by the Central Institute for Supervising and Testing in Agriculture, aims to collect long-term consumer feedback and build awareness of cultivated meat technology. The company, led by CEO Roman Kříž, seeks to produce genuine cultivated meat products that dogs can truly taste. BeneMeat has developed these treats in partnership with established pet food producers under veterinary oversight, demonstrating their commitment to quality and safety.
Jan Luprich, strategic partnerships lead, hopes to prove that cultivated meat can produce high-quality, affordable pet food products. BeneMeat is not the first to produce cultivated meat, with Shiok Meats being the world's first registered producer for animal feed, but it is the first to focus on pet food, marking a significant step in the industry.
The Try & Share Program offers pet owners the chance to shape the future of pet food. By participating and providing feedback, consumers can help BeneMeat refine its cultivated meat products and bring them to the wider market, ultimately benefiting both pets and their owners.
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