Berlin's Volksbank prioritizes the development of artificial intelligence in video creation
The Berliner Volksbank has launched a new campaign titled 'Also exists in reality,' aiming to position itself as a reliable partner for young people. The campaign, which started on July 21, 2025, is a digital-focused initiative that continues to expand the bank's brand reach.
The campaign's colour scheme is 'blueorange,' and it employs finfluencer marketing, with seven influential creators being part of the project. One of the notable participants is Rebecca Mir, a well-known TV moderator and social media personality, who shared her experiences with the Berliner Volksbank product experience on Instagram as part of this campaign.
The initial phase of the campaign consisted of online videos on YouTube, only in paid formats. However, as of now, these AI-produced films have not been uploaded on the Volksbank's YouTube channel or Denkwerk, the agency involved in the campaign. From August 11, further social media measures and influencer content will be introduced.
The campaign, which uses a relatable everyday situation envisioned by people under 30, as per Berliner Volksbank and agency Denkwerk, involves a nice drink that costs two euros. The method used to produce the campaign is currently unclear.
In September 2024, the campaign gathered over 27,000 new customers for the bank. The account was awarded 'Best Account for Students and Apprentices' by 'Börse online.'
While the identities of the other six influencers are not yet revealed, it is known that they are from the fields of lifestyle, finances, or sustainability. For detailed, up-to-date information, it is recommended to check the official Instagram account of the Berliner Volksbank or to make a direct inquiry with the customer service.
The campaign is set to end on August 31, 2025. The success of the website relaunch, which was handled by Denkwerk, is not specified.
