Better Collective Launches AI-Powered Betting Tool Playbook During NFL Peak
Better Collective has launched Playbook, an AI-powered betting solution, in mid-September 2025. This move comes at the peak of NFL season, a prime time for betting activity. The tool aims to transform online betting by reducing the gap between inspiration and execution.
Better Collective, in partnership with Play2Play, has developed Playbook to enhance bettor experience. The tool uses bet slip image recognition and smart deeplinks to convert content and tips into actionable betting links. This innovation targets bettor retention and extends fan engagement, aligning with Better Collective's strategic goals.
Playbook's launch was strategically timed to coincide with the NFL schedule. With sports fans worldwide wagering over €1.5tn annually, the NFL season provides a significant platform to showcase Better Collective's ambitions in the betting ecosystem and drive rapid adoption.
Playbook, launched by Better Collective in partnership with Play2Play, is set to revolutionize online betting. With its AI-powered features and timely NFL schedule launch, it promises to enhance bettor experience, drive retention, and extend fan engagement in the booming sports betting market.
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