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Boris FX welcomes Reneé Robyn as their new Optics Product Manager

Adobe's creative photographic innovator expands the range of visual effects and plugin offerings within Adobe Photoshop and Lightroom editing software.

Boris FX welcomes Renée Robyn as their new Optics Product Manager
Boris FX welcomes Renée Robyn as their new Optics Product Manager

Boris FX welcomes Reneé Robyn as their new Optics Product Manager

Boris FX, a leading developer of integrated visual effects solutions, has announced that Renee Robyn has joined the company as the product manager for Boris FX Optics. Robyn's expertise and experience with the fast cinema-quality image processing program are expected to significantly shape the product's development.

Renee Robyn, an imaginative photographer, expert retoucher, and early adopter of Boris FX Optics, brings a wealth of knowledge and creative vision to the table. Her commissions include premier technology brands Adobe, Wacom, and Intel, and entertainment powerhouses such as Nita Strauss, Housecore Horror, and The Alberta Ballet.

Boris FX Optics is a powerful tool for film and photo effects, offering over 180 filters and thousands of presets across ten categories. The program is a Photoshop and Lightroom plugin, also available as a standalone application, known for its fast performance and cinema-quality results.

Robyn's role is primarily as an expert user advocate and educator for Boris FX Optics. She will work with Optics product designer Marco Paolini to elevate the Photoshop plugin within the photography industry. Renee regularly showcases her favorite tools and cinematic effects within Optics, such as “Freelensing” and Selection Masks, providing detailed guidance that highlights Optics’ advanced capabilities for precise image editing and compositing.

In addition to her educational content and tutorials, Renee's impact on Boris FX Optics product development appears to be more as a prominent user ambassador and educator rather than a direct developer. By featuring in official Boris FX blog interviews and creating tutorials, Renee influences how the community understands and adopts Optics, potentially informing the product team about user needs and creative trends.

Boris Yamnitsky, CEO/Founder of Boris FX, expresses excitement about starting the next phase of Optics development with Renee Robyn. He considers her appointment as a significant step for Boris FX Optics, stating, "Renee's artistic vision and deep understanding of photographers' needs will undoubtedly help shape the future of Boris FX Optics."

The development of Boris FX Optics is expected to be influenced by Renee Robyn's artistic vision and understanding of photographers' needs. The company is about to embark on a new phase of development for Boris FX Optics, with Renee Robyn's contributions expected to help position the product as a powerful tool for film and photo effects, enhancing its visibility and practical application in the digital artistry space.

Renee Robyn has previously used Boris FX Optics filters in her photography, and her expertise and experience with the program are considered beneficial for its product development. The program includes powerful masking options, making it a versatile tool for digital artists and compositors.

With Renee Robyn's appointment as product manager, the photography industry can look forward to exciting developments in the world of Boris FX Optics. Robyn has been a featured speaker at PhotoPlus, WPPI, Photokina, and Creative Live, and her influence in the industry is sure to help drive the growth and success of Boris FX Optics.

Gadgets such as digital cameras and software like Boris FX Optics benefit greatly from advancements in technology, especially when experts like Renee Robyn, with her expertise in image processing and knowledge of premier technology brands, contribute to their development. Robyn's role at Boris FX will not only educate users about the advanced capabilities of Optics but also shape its future directions, positioning it as a powerful tool for film and photo effects, and enhancing its visibility in the digital artistry space.

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