Boris FX welcomes Renée Robyn as their new Optics Product Manager
Renee Robyn, a renowned photographer, digital artist, and product manager, has taken on a new role as the brand ambassador for Boris FX Optics. In this position, she is deeply immersed in understanding the application, providing demos, sharing workflows, and promoting the software's capabilities to both new and experienced users.
Robyn actively engages with the community through live demos, livestreams, and educational sessions, highlighting how Optics can enhance post-production workflows in photography and digital art. Her involvement bridges creative practice and product development, shaping future directions by conveying user needs and demonstrating practical, artistic applications.
Currently, Robyn showcases Optics' powerful visual effects tools, including cinematic effects like "Freelensing," and she creates presets for the software. Her goal is to expand the user base and educate the community about Boris FX Optics.
The upcoming development phase of Boris FX Optics is anticipated to be influenced by Robyn's expertise. Boris Yamnitsky, CEO/Founder of Boris FX, is excited about her joining the team for the next phase of Optics development. He believes that her experience with premier technology brands and entertainment powerhouses will be beneficial for the product.
Robyn's artistic eye and deep understanding of digital tools are expected to contribute significantly to the development of Boris FX Optics. She will work closely with Optics product designer Marco Paolini to elevate the Photoshop plugin within the photography industry. Her involvement is expected to bring fresh perspectives and innovative ideas.
Boris FX Optics is a Photoshop and Lightroom plugin, also available as a standalone application. The plugin offers access to over 180 filters and thousands of presets across ten categories. It includes powerful masking options, making it a versatile tool for photographers and digital artists.
Robyn's impact on the photography industry is significant as she helps integrate sophisticated visual effects into photographers’ workflows, enabling the creation of more expressive, cinema-quality images with intuitive tools. This democratizes advanced effects that were previously niche or complex, thus influencing contemporary photo editing and digital artistry trends.
Sources: - Renee Robyn demoing and managing Boris FX Optics (YouTube, TWiP Mixer Aug 2, 2025) [1] - Announcement of her brand ambassador role emphasizing Optics as a leading visual effects tool (Instagram Jul 28, 2025) [2] - Educational livestreams and tutorials highlighting Boris FX Optics’ power for photographers (YouTube Aug 6, 2025) [3,4] - Discussion of favorite cinematic effects and preset creation in Optics (Instagram Jul 17, 2025) [5] - Renee Robyn's background as an imaginative photographer, expert retoucher, and early adopter of Boris FX Optics qualifies her for the product manager role. - Renee Robyn has worked with premier technology brands such as Adobe, Wacom, and Intel, and entertainment powerhouses like Nita Strauss, Housecore Horror, and The Alberta Ballet. - Renee Robyn's goal is to expand the user base and educate the community about Boris FX Optics. - Boris FX Optics is set to undergo further development with Renee Robyn's expertise and creative touch. - Boris Yamnitsky, CEO/Founder of Boris FX, is excited about Renee Robyn joining the team for the next phase of Optics development. - Renee Robyn's artistic eye and deep understanding of digital tools are expected to contribute significantly to the development of Boris FX Optics. - Renee Robyn's role in the development of Boris FX Optics is expected to lead to new and unexplored territories for the product. - Future plans under her influence likely continue to focus on user-centric improvements and expanding the suite of creative effects, making advanced cinematic and photographic enhancements more accessible and customizable, though specific upcoming features are not detailed in the available sources. - Renee Robyn is renowned for her work in blending fact, fiction, and digital alchemy. - The development team of Boris FX Optics is looking forward to working closely with Renee Robyn. - Renee Robyn is excited about the opportunity to add her creative touch to Boris FX Optics and take it to new, unexplored places. - Renee Robyn will work with Optics product designer Marco Paolini to elevate the Photoshop plugin within the photography industry. - Renee Robyn's involvement in the development of Boris FX Optics is expected to bring fresh perspectives and innovative ideas. - Renee Robyn has been a featured speaker at PhotoPlus, WPPI, Photokina, and Creative Live. - Renee Robyn's appointment as the product manager for Boris FX Optics is seen as a crucial step in the product's development.
Technology and gadgets play a vital role in Robyn's work as she utilizes Boris FX Optics, a Photoshop and Lightroom plugin, to showcase powerful visual effects tools. During the upcoming development phase, her expertise is anticipated to contribute significantly in shaping the product's advancements.
