Breeze Customer Agent from HubSpot Now Extended to Navigate Entire Buyer Journey in Marketing, Sales, and Service Operations
HubSpot extends AI-powered support tool, Breeze Customer Agent, to Pro and Enterprise users across all its marketing, sales, and service hubs. The move, effective June 2, will make the autonomous support solution accessible via HubSpot Credits, the company's usage-based model.
Originally designed to handle post-purchase service tasks, Breeze Customer Agent has shown significant potential, autonomously resolving over 50% of customer conversations. HubSpot has now identified broader applications for the tool across the entire customer lifecycle, from marketing to post-sale engagement.
In marketing, Breeze can address visitor queries about upcoming events or subscription processes. In sales, it can instantly respond to pricing or trial inquiries, accelerating conversions. Meanwhile, in service, the agent continues to assist with order status checks, inquiry resolution, and escalation to human agents when necessary.
The expansion of Breeze Customer Agent is part of HubSpot's broader commitment to making AI tools accessible throughout the customer journey. The company emphasizes that the tool is intended to complement, not replace, human engagement. By removing repetitive administrative burdens and increasing responsiveness, the AI agent enables businesses to improve efficiency while maintaining high-quality service.
The Breeze Customer Agent is natively embedded within the HubSpot platform. This design eliminates the need for separate add-ons or integrations, making advanced AI support available directly where teams work. The agent leverages customer-specific data, smart responses, and tasks designed to work across platforms and customer touchpoints.
Starting June 2, businesses can access Breeze Customer Agent through HubSpot Credits, a flexible, usage-based model that aligns with modern business needs. This model allows organizations to scale their use of AI as they grow, ensuring cost-effective AI adoption aligned with their business needs.
Some customers have reported significant improvements since implementing Breeze Customer Agent, reducing support tickets by up to 77% and improving conversion rates by providing 24/7 support. The agent's prompt responses make customers feel welcomed and supported, increasing satisfaction and brand loyalty. By automating repetitive tasks, the agent allows teams to focus on complex issues and strategic initiatives, fostering a hybrid environment where humans and AI collaborate for optimal results.
In the expansion of Breeze Customer Agent, HubSpot aims to utilize the AI tool across the entire customer lifecycle, especially for small-business marketing as it can respond to visitor queries about upcoming events or subscription processes, thereby improving efficiency and maintaining high-quality service. Furthermore, as technology continues to advance, businesses can leverage these AI-powered tools like Breeze Customer Agent to finesse their post-sale engagement and customer service operations, leading to increased conversions and customer satisfaction.
