Brickell City Centre in Miami Undergoes a Facelift Thanks to SNA Displays
SNA Displays and American Signcrafters Contribute to Brickell City Centre's Digital Signage Expansion
In the heart of Miami, the luxury open-air shopping and entertainment destination, Brickell City Centre, has recently undergone a digital signage upgrade. SNA Displays and American Signcrafters have played significant roles in this transformation, enhancing the area's advertising capabilities with large-scale, high-resolution displays.
SNA Displays, a leading provider of LED technology, has contributed to the project by supplying and installing three 6.6mm EMPIRE Exterior LED bulkhead displays. Each of these displays measures 4.9x 24.2 feet (216x1,104 pixels) and has been strategically placed to maximise visibility in one of Miami's busiest and most upscale locations.
The collaboration between SNA Displays and experiential out-of-home experts like Pearl Media has been instrumental in the installation of these advanced LED displays. AV experts like Pearl Media have brought their design chops to the table, ensuring a seamless integration of SNA Displays' technology into the existing digital ecosphere at Brickell City Centre.
Pete Simon, SNA Displays' sales director for out of home, expressed his pleasure working with Pearl Media, stating, "Our collaboration with Pearl Media has been a great success, and we're thrilled to be part of the digital signage network at Brickell City Centre."
In addition to the large-format LED displays, a dozen 55-inch LCD kiosks have been installed, primarily for directory assistance. These kiosks, standing 7.4 feet tall, further enhance the interactive elements of the digital signage network.
American Signcrafters' specific direct contribution to the Brickell City Centre project is not explicitly detailed in the available search results. However, given the nature of the project, it is common for companies like American Signcrafters, which specialize in sign manufacturing and installation, to be involved in various stages such as fabrication, installation, or servicing of the signage.
Jen Lee Almeida, chief operating officer of Pearl Media, stated that SNA Displays was the ideal team to collaborate with due to the upscale aesthetic and high-performance standards of the property. She further added, "The installation of SNA Displays' technology at Brickell City Centre demonstrates their ability to provide large-format LED displays and interactive kiosks for commercial complexes."
The Brickell City Centre complex includes two residential high-rise towers, two office buildings, a high-rise hotel, a nine-acre luxury destination center, and 500,000 square feet of shopping and entertainment space. This expanded DOOH presence is designed to deliver rich media advertising experiences in a prime urban environment.
The new bulkhead displays are used for on-premises and digital-out-of-home (DOOH) advertising, capitalising on Brickell City Centre’s status as a luxury retail and entertainment destination. The integration of SNA Displays' LED assets further enhances the retail and entertainment destination at Brickell City Centre, underscoring their compatibility with digital ecosphere in retail and entertainment destinations.
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- The high-performance LED displays from SNA Displays, combined with the interactive kiosks, are expected to expand the data-and-cloud-computing capabilities of Brickell City Centre's digital signage network, enhancing the overall digital ecosphere.
- Aside from the LED displays, American Signcrafters, specialists in sign manufacturing and installation, may have also contributed to the project by fabricating, installing, or servicing the signage, ensuring a seamless integration of the various technology products in the retail and entertainment destination.
- With the integration of SNA Displays' technology, the features of the Brickell City Centre's digital signage network now include large-format LED displays, interactive kiosks, and advanced gadgets designed for advertising and consumer interaction, making it a prime example of technology-driven retail and entertainment experiences.
