Broadcasting Company Gray Media Introduces Dual High Dynamic Range Standards in Various ATSC 3.0 Markets
Gray Media to Broadcast Super Bowl in HDR for Fox Affiliates
Gray Media is gearing up to provide an enhanced viewing experience for sports fans across the United States. In two and a half weeks, the media company will broadcast the Super Bowl in High Dynamic Range (HDR) for their Fox affiliates.
The event, taking place in New Orleans, will be a showcase of Gray Media's commitment to delivering the best viewing experience possible. The company is leveraging the advanced video formats supported by ATSC 3.0, which includes hybrid log–gamma (HLG) and perceptual quantizer (PQ) transfer functions. These technologies enable HDR at resolutions up to 4K with wide color gamut support, using the Rec. 2020 color space.
Gray Media is "HDR format-agnostic" and will support various HDR formats, including Advanced HDR by Technicolor single-layer high dynamic range (SL-HDR). The company has already tested inserting the metadata required to drive both Dolby Vision and HDR10+ high dynamic range in the same ATSC 3.0 transmission.
In preparation for the Super Bowl, Gray Media has deployed HDR10 and Dolby Vision in multiple markets, including Atlanta, Las Vegas, Davenport, Iowa, Mobile, Alabama-Pensacola, Florida, Birmingham, Alabama, Greenville-Spartanburg, South Carolina, and Portland, Oregon. This means NextGen TV viewers can now pick the flavor of HDR they prefer and automatically display it.
During the Super Bowl, viewers will have the option to choose from multiple HDR alternatives, as Gray Media will be broadcasting the event using these technologies. The NFC Championship Game (Jan. 26) and the Super Bowl (Feb. 9) will be broadcasted using multiple HDR alternatives by Gray Media.
While specific technical details about Gray Media's implementation are not explicitly stated, they are likely utilizing these ATSC 3.0 standards and HDR technologies to provide an enhanced viewing experience by broadcasting in multiple HDR formats compatible with NextGen TV.
In the past, Gray Media has carried significant events in HDR, such as the 2024 Paris Summer Olympics and the Kentucky Derby and its pre-race festivities. However, direct information about specific HDR broadcasts or events by Gray Media is not available in the current data. For precise event details or further technical implementation specifics, consulting Gray Media's official communications or industry press releases may be necessary.
In summary, Gray Media is utilizing ATSC 3.0's video capabilities supporting HDR formats HLG and PQ for their broadcast service. The company has tested and deployed HDR10 and Dolby Vision in multiple markets and will focus on ensuring a high-quality HDR viewing experience for their viewers during the Super Bowl.
- Gray Media, in preparation for the Super Bowl, will broadcast the event in High Dynamic Range (HDR) for their Fox affiliates, using ATSC 3.0 technology.
- The Super Bowl broadcast will feature advanced video formats, including hybrid log–gamma (HLG) and perceptual quantizer (PQ) transfer functions, supporting HDR at resolutions up to 4K.
- Gray Media is "HDR format-agnostic" and will support various HDR formats, including Advanced HDR by Technicolor single-layer high dynamic range (SL-HDR).
- NextGen TV viewers can now pick the flavor of HDR they prefer and automatically display it, as Gray Media has deployed HDR10 and Dolby Vision in multiple markets.
- During the Super Bowl, viewers will have the option to choose from multiple HDR alternatives, as Gray Media will be broadcasting the event using these technologies.
- Gray Media is leveraging IP technology to provide an enhanced viewing experience by broadcasting in multiple HDR formats compatible with NextGen TV.
- In the future, Gray Media plans to expand their HDR broadcasts to include significant events like the 2024 Paris Summer Olympics and the Kentucky Derby.
