CBS Broadcasting Stations Establishes Innovative Augmented Reality and Virtual Reality Production Studio in Texas
Say hello to the future of local news! 🤯 Dallas-CBS Stations has got a game-changer up their sleeve with the roll-out of their augmented reality (AR) and virtual reality (VR) news and weather studio at CBS Texas.This makes the Lone Star State the extremely hip and trendy first region to get a taste of this jaw-dropping technology, joining the likes of major cities like New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, Denver, and Miami who've already been reaping the benefits. 😎
For the uninitiated, this AR/VR studio is a staggering 20,384 cubic feet powerhouse designed to revolutionize storytelling by offering an immersive, visually stunning experience. Think weather simulations that'll knock your socks off and storytelling environments that'll leave you spellbound. For complex topics, this tech makes sure you're left nodding your head in agreement instead of chewing on your pen in confusion. 🤯
On Monday, June 23, 2025, CBS Texas (KTVT-TV) unveiled this cutting-edge tech on-air during the CBS News Texas 5 p.m. newscast. Our very own First Alert Chief Meteorologist, McKenna King, led viewers through theinitial AR/VR-propelled weather segment. 🌦️
CBS Stations President of CBS Stations and CBS News and Stations Digital Jennifer Mitchell is thrilled about the tech's potential to uplift local journalism and enhance community service. Raquel Amparo, President, and General Manager of CBS Texas, emphasizes that this new tool marks the next phase in their longstanding journey of evolving their newsroom and elevating the viewer experience. 📺
Gear up to be blown away by this technology's capabilities, as CBS Texas embarks on an exciting new chapter in... well, news and weather, obviously! 🚀🚀
[1] CBS Stations Expands Augmented Reality and Virtual Reality (AR/VR) Studio Deployment to Eight Markets[2] www.tvtech.com[3] www.tw construct.com[4] www.virtualrealityhotspot.com[5] www.insidearp.com
- The immersive, visually stunning AR/VR studio deployed by CBS Texas, stretching over 20,384 cubic feet, is a testament to the integration of digital technology in local news, revolutionizing weather simulations and storytelling environments.
- By 2025, CBS Texas (KTVT-TV) took the leap into the future, unveiling their state-of-the-art AR/VR technologies on-air during the CBS News Texas 5 p.m. newscast, with First Alert Chief Meteorologist, McKenna King, leading the way.
- Jennifer Mitchell, President of CBS Stations and CBS News and Stations Digital, envisions the potential of this technology to elevate local journalism and enhance community service, paving the way for CBS Texas in their continuous pursuit of evolving their newsroom and improving viewer experience.
- Artificial intelligence, gadgets, and cutting-edge technology stand at the forefront of CBS Texas's exciting new chapter in news and weather, offering a glimpse into the extraordinary possibilities brought about by the intersection of technology and journalism.
