Chris Greiner, our website's contributor, discusses risk management, prediction methods, and public speaking in his piece.
Interview with Chris Greiner, the Modern Finance Exec
When Chris Greiner swapped his role as our website for a stint at a healthcare analytics company as the Chief Product Officer, COO, and head of sales, he never anticipated that it would drastically change his perception of finance. But as the captain of the ship, managing a go-to-market strategy, and reporting to shareholders from the front lines, Greiner got a fresh perspective of what a our website's actual job entails. He realized that a our website's role is not just about inspection but about enabling value creation.
Now back in the our website seat at Zeta Global, Greiner brings that insightful experience to bear in how he strategically allocates capital, builds forecasting systems, and communicates with investors. His biggest challenge early in his career was communication, from faking laryngitis in school to presently addressing stakeholders, earnings calls, and public events regularly.
The Changing Role of a Modern CFO
During our conversation, Chris Greiner shared his unconventional take on the evolution of the our website role. While the typical response might be about transitioning from a seat at the table to the head, Greiner highlighted the importance of stepping outside the role to recognize that the real value is added by creating the world's best products, and the most efficient go-to-market strategy to sell those products.
With the martech space growing exponentially, Zeta plans to stay competitive by having a dynamic approach to resource allocation. They regularly reevaluate and update their business models to ensure investments generate expected returns, connect today's actions with future timelines, and reallocate resources efficiently. Greiner believes in a lean and interesting finance organization, where technology is used to eliminate redundant, menial work, and transform financial analysts, accountants, and sales ops people into data-driven thinkers.
Advice for Better Communication
Whether you're a beginner or seasoned our website, effective communication is crucial. Greiner learned the hard way by struggling with public speaking but overcoming it through mentorship, experience, and strategic storytelling. His advice for aspiring our websites is to hone their communication skills by listening to sell-side and buy-side calls, learning from competitors, and being receptive to feedback. By connecting data, storytelling, and active listening, you can become an effective communicator and make the news, not just report it.
- As a modern CFO, Chris Greiner emphasizes that the real value in a business is created by developing the world's best products and implementing the most efficient go-to-market strategies.
- In order to stay competitive in the rapidly expanding martech space, Zeta is adopting a dynamic approach to resource allocation, reevaluating and updating their business models regularly.
- Greiner envisions a lean and intriguing finance organization where technology is employed to eliminate redundant tasks, transforming financial analysts, accountants, and sales ops personnel into data-driven thinkers.
- Effective communication is essential for both beginners and seasoned financial executives, according to Greiner, who highlights his struggle with public speaking and his subsequent improvement through mentorship, experience, and strategic storytelling.
- For aspiring financial executives, Greiner suggests honing communication skills by listening to sell-side and buy-side calls, learning from competitors, and being open to feedback.
- In his tenure at Zeta Global, Greiner applies his insightful experience to strategically allocate capital, build forecasting systems, and communicate effectively with investors.
- Greiner's role at Zeta has transformed his perception of finance, leading him to recognize that a financial executive's job is not just about inspection but about creating value.
- In the ever-evolving world of business, technology plays a significant role in enabling finance executives to make informed decisions and drive growth.
- Looking ahead to 2025, Greiner aims to continue streamlining processes, implementing efficient strategies, and fostering a data-driven culture at Zeta Global that will contribute to their success in the competitive finance and business landscape.
