Cloud gaming's adoption and application in video games
Cloud rendering is revolutionising the gaming industry in the UK, offering a more accessible and affordable experience for gamers. This innovative technology allows complex titles to be run on mid-range mobile devices, ensuring fairness in esports, and enabling online competitions without the need for large halls or expensive equipment.
At its core, cloud rendering is a process of creating visual scenes using remote servers. Data centres, equipped with dozens of graphics accelerators, can process hundreds of streams in parallel, providing users with realistic graphics without significant hardware costs. The widespread introduction of 5G, development of fibre optic infrastructure, and increased user interest are creating favourable conditions for the growth of cloud rendering in the UK.
The benefits of cloud rendering extend beyond just the gaming experience. Publishers benefit from cloud rendering, offering new subscriptions, trial periods, and special packages. This shift in business models allows for reduced distribution costs and control over content, transforming the business models of developers. New business models for cloud rendering services are predicted, offering a variety of packages from basic to premium.
Analytics is also possible with cloud rendering, helping companies to improve their games and create more balanced gameplay. This data-driven approach allows for reduced installation and update time, no need for large disk space, and the ability to test new releases immediately after release.
The esports scene in Britain is expanding due to the use of cloud technologies, allowing for a broader geographical participation. The number of subscribers to cloud rendering services in the UK is expected to increase significantly in the coming years.
Companies offering cloud-based gaming solutions in the UK include Blacknut, a family-friendly cloud gaming service available in the UK with a focus on accessibility and multiple device support. M247 Global provides dedicated gaming servers optimised for online games with ultra-low latency and high-performance hardware. Additionally, Samsung is expanding its mobile cloud gaming platform to the UK as part of its European rollout.
Video compression is crucial in cloud rendering, with new codecs like AV1 allowing high-resolution images to be transmitted without loss of quality. Providers of cloud rendering services are aiming to minimise delays, offering users the most realistic experience possible. Cloud rendering offers cost savings, versatility, and stable performance to ordinary users.
Online services like Lemon Casino offer quick and democratic access to games, making them accessible to those who can't afford expensive equipment. The UK gaming industry is shifting towards cloud-based solutions, making games more accessible and affordable for everyone.
