CNN's New Political Star: Ed O'Keefe Aims to Make Politics Engaging and Accessible
Ed O'Keefe, a seasoned journalist, has taken on a new role at CNN, aiming to make politics engaging and accessible. With a background in digital news and a focus on mobile audiences, O'Keefe brings a fresh perspective to the network.
O'Keefe, who previously served as vice president of CNNMoney and Politics, overseeing online content for the two beats, has a clear vision for his new role. He believes that mobile and social audiences are eager for real news, delivered in innovative ways.
Before joining CNN, O'Keefe spent 12 years at ABC News, rising from desk assistant to executive producer of ABC News Digital. His experience in digital news led him to NowThis News, a video-news site for social media platforms, where he became editor in chief.
At NowThis News, founded by Kenneth Lerer and David J. Levy, O'Keefe focused on creating shareable and watchable content tailored to mobile devices. He learned that content must cater to the audience and the platform to be effective. O'Keefe's goal was to deliver content that audiences wanted to watch and share.
O'Keefe's strategy at CNN involves humanizing politicians and connecting them to disengaged audiences. He aims to make 'politics pop' by simplifying complex topics and making them engaging. His attraction to NowThis News was the opportunity to innovate and disrupt mobile social news, a passion he continues at CNN.
Ed O'Keefe's appointment at CNN signals a commitment to engaging audiences with innovative political coverage. With his background in digital news and focus on mobile audiences, O'Keefe is well-positioned to make politics pop and connect with disengaged viewers.
Read also:
- Web3 social arcade extends Pixelverse's tap-to-earn feature beyond Telegram to Base and Farcaster platforms.
- Germany's Customs Uncovers Wage, Immigration Violations in Hotel Industry
- Thriving once more: recovery of the gaming sector's downfall
- U.S. & China Agree to Temporary Trade Truce, Easing Tariffs
