Collaborative Venture: Creative Agency Compound Merges with Immersive Workshop Helo
In a strategic move to strengthen their position in the creative industry, creative agency Compound and experiential agency Helo have announced their merger. The combined entity, based in Los Angeles, is expected to create a more versatile and innovative creative agency.
Compound, previously an independent creative agency based in South Bronx, has expanded its operations through the merger with Helo. The agency's creative director, Set Free Richardson, will now have a broader role in the merged agency, and has been appointed as a director.
Helo, an experiential agency based in Los Angeles, brings significant expertise in the realm of experience and technology to the table. This expertise is expected to be integrated into Compound's creative work, enabling the merged agency to deliver more immersive brand experiences.
Richardson views the partnership as a means to enhance Compound's creative capabilities across various cultural domains, including production, art, music, fashion, and sports. The merged agency is expected to focus on building and executing experiential projects, campaigns, and films.
Compound sees the merger as an opportunity to broaden its creative horizons and explore new avenues in the realm of experience and technology. The merger is likely to create a stronger position for the combined entity in the creative industry, particularly in the experiential marketing sector.
The merged agency may seek to leverage Helo's expertise in technology to enhance its creative output. Despite being based in Los Angeles, the merged agency may continue to maintain connections to Compound's South Bronx roots.
Set Free Richardson expresses excitement about the potential for Compound to expand its capabilities in the experiential domain through the merger. The merger is expected to result in a more diverse and innovative creative agency, providing clients with more diverse and innovative creative solutions.
The merger between Compound and Helo is a strategic move that aims to capitalize on the unique strengths of both agencies. It is expected that the combined entity will be well-positioned to meet the evolving needs of clients in the creative industry.
