Commission contributed to the preparation of the presented report.
A Fresh Splash of Color: Meerbusch's Brandscaping Makeover
Say goodbye to the monotonous cityscape and hello to a burst of bright hues! Meerbusch's beloved energy company is shaking things up with a vibrant revamp of its colors. Head of Marketing, Claudia Hoffmann, enthusiastically shares, "We've given our old design a facelift and tweaked our logo for good measure." This transformation starts with a splash of color on vans and trolleys, with electric vehicles, passenger cars, and trailers set to follow suit.
You might wonder what's behind this colorful overhaul? The shape of the logo remains the ever-recognizable "M" standing tall for Meerbusch. However, the new, more eye-catching color scheme is striking - a departure from the mundane. This revamp symbolizes the energy company stepping out of its energy-supply box and expanding into new territories. Solar energy, electric mobility, neighborhood concepts - this diverse expansion underlines the new direction the energy company is headed.
According to Claudia Hoffmann, "We see ourselves as the engines driving the energy transition in our municipality, and we want our redesigned branding to reflect this ambition." In the world of corporate identities, a rebrand is often a stage for companies to update their visual components, like colors, logos, and overall brand identity – to better match their evolving mission, values, or market position.
For instance, take a look at companies like navos who've recently embarked on rebranding journeys with a focus on energy transition and communication. Alternatively, other businesses choose to rebrand to reflect changes in their business models or to boost their public image. When it comes to Meerbusch's energy company, stay tuned for updates on their website or press releases – they've got a story to tell!
In the midst of their strategic expansion, Meerbusch's energy company integrates sports clothing and technology in their rebranded visuals as a symbol of their commitment to solar energy, electric mobility, and neighborhood concepts. The vibrant revamp of their logo and color scheme extends to athletic wear, promoting the energy transition and boosting the company's public image towards a sustainable and innovative future.
