Corporations Review Media Accounts Amidst Covid-19 Shifts
In September 2020, several major corporations, including the NBA, Home Depot, T-Mobile, and JPMorgan Chase, reviewed their media accounts. This move was largely driven by the Covid-19 pandemic, which has significantly altered media landscapes and consumer habits, prompting a re-evaluation of marketing investments.
Earlier in the year, many clients had delayed or paused these reviews due to the pandemic's uncertainty. However, by September, they felt ready to reassess their strategies. The NBA, Home Depot, T-Mobile, and JPMorgan Chase joined other companies in seeking fresh approaches to reach consumers in a rapidly changing environment.
Agencies, in response to the influx of pitches, have had to adapt with leaner resources. As a result, clients have become more selective about pursuing new business opportunities. While specific agencies that took over the media rights for these corporations at the end of 2020 are not detailed, it's known that major advertising and media agencies typically handle such deals.
The Covid-19 pandemic has undeniably reshaped media consumption and marketing strategies. In response, corporations like the NBA, Home Depot, T-Mobile, and JPMorgan Chase have reviewed their media accounts, leading to a more selective approach to new business pursuits by agencies.
