Decision-making on payments serving as a novel mechanism for responsible gaming
Cash Wins, Responsibly: DTO and EDGE Markets Team Up for Gambling Financial Revolution
Breaking the mold, Defy the Odds (DTO), a savvy startup serving the gambling and sports betting realm, announced its strategic alliance with EDGE Markets on May 7. The goal? To turbocharge financial accessibility and innovation in the iGaming sector, all while promoting a responsible gaming culture. DTO will do this by dishing out a heap of consultation and partnership services to EDGE Markets in the gaming domain.
What's the Big Deal with EDGE Boost?
One of the first US-born debit cards designed solely for responsible gaming, EDGE Boost, is quite the buzz. This money mover is kept safe at Cross River Bank — an FDIC-insured hub with coverage up to $250,000 per depositor. EDGE Boost takes a neutral stance, offering a clear view of gamblers' finances and financial segregation.
What makes it truly stand out? It offers customized spending limits and cashback rewards for smart betting, all aimed at fostering responsible gaming habits. EDGE Boost cardholders can place bets on a moment's notice, with smooth compatibility across virtually any online or brick-and-mortar betting platform.
The Partnership Scoop
EDGE Markets left stealth mode in April, boasting a whopping $17.2 million in funding and over $300 million in EDGE Boost debit card transactions since the start of 2024. DTO will join EDGE Markets' advisory crew, supplying guidance on how to seamlessly blend the payment solution with the betting and gaming industry.
As claimed by Sena Thomas, EDGE Markets' founder and CEO, this tie-up will pave the way for the introduction of their groundbreaking tech to even wider audiences in the iGaming sphere. This connection offers financial agility and champions responsible gaming, Thomas said.
Clucking Amazing! This is What the Industry Desperately Needed
Paris Smith, co-founder of Defy the Odds (pictured), accentuated the essentiality of such solutions for the industry: "Due to our extensive know-how in the betting arena, we firmly believe EDGE Boost is what the betting community is screaming for right now."
Smith continues, asserting that EDGE Boost not only makes it simple for players to handle their cash, encouraging responsible play, but also stimulates thoughtful betting thanks to its built-in tools. For operators, it provides an identifiable way to identify responsible players at zero extra costs and does away with complexities. Smith expresses enthusiasm to partner up with the EDGE Markets squad to catapult this one-of-a-kind payment solution skyward.
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- The strategic alliance between Defy the Odds (DTO) and EDGE Markets will leverage DTO's expertise to integrate the EDGE Boost payment solution seamlessly with the betting and gaming industry.
- EDGE Boost, a unique debit card designed for responsible gaming, offers customized spending limits, cashback rewards, and financial segregation to foster responsible gaming habits among cardholders.
- Paris Smith, co-founder of DTO, stated that EDGE Boost is a much-needed solution for the industry, as it simplifies player cash management, encourages responsible gaming, and offers identification of responsible players without extra costs.
- The partnership between DTO and EDGE Markets aims to promote financial accessibility and innovation in the iGaming sector, all while championing a responsible gaming culture.
- The technology sector, particularly payment solutions, is now at the forefront of advancing responsible gambling, leading to a more ethical approach for the gambling industry.
