District of RhineKreis Neuss INTroduces a fresh brand identity
Breaking News: Impuls.RheinKreisNeuss Initiates Brand Relaunch with Strategic Networking Event
Impuls.RheinKreisNeuss, an economic promotion initiative, has officially launched its brand relaunch with a significant event held at the Raketenstation. The event marked a new beginning for the organisation, aiming to create a pulsating ecosystem full of innovation and progress.
The event featured a panel discussion on the topic "Brand effects", moderated by high-profile speakers including Dr. Simone Roth, Kirsten Wittke-Lemm, and Lindiana Asani. Robert Abts, head of Kreiswirtschaftsförderung, explained that the name Impuls.RheinKreisNeuss combines the future, progress, activity, and design, as the organisation strives to secure long-term job and training opportunities, as well as added value, at the internationally sought-after location.
The new brand identity was developed through extensive internal and external analyses, in close collaboration with the agency gmk Markenberatung from Cologne. The neon-green dot in the logo symbolizes the impulses provided by economic promotion, while the branding as a whole represents a harmonious merge of economic promotion and the economic location.
The profiling fields of Impuls.RheinKreisNeuss are divided into three areas: "Business - simply make it", "Drive innovation", and "Future as home advantage". Landrat Hans-Jürgen Petrauschke stated that the goal of Impuls.RheinKreisNeuss is to remain one of the most attractive and competitive districts in North Rhine-Westphalia and beyond.
The initial focus of the brand relaunch is on the main communication channels, including LinkedIn, newsletter, services, and events. The brand relaunch is a "soft launch", meaning the new identity will be gradually brought to life. A qualitative company survey with over 30 businesses was conducted for the naming of Impuls.RheinKreisNeuss.
The messages behind the Impuls.RheinKreisNeuss branding state that it is the central point of contact for companies, making business in Rhein-Kreis Neuss easier. The brand relaunch is part of the new RKNextGen concept, signifying a new era for economic development in Rhein-Kreis Neuss.
As the brand relaunch progresses, Impuls.RheinKreisNeuss looks forward to continuing to provide impulses for economic growth and development in the region. The organisation is excited about the future and the opportunities that lie ahead.
