Drivers exhibit a preference for parking sensors and infotainment systems over driver assistance technology, according to a recent eBay survey.
In a comprehensive study conducted by the UK division of eBay, the attitudes of 2000 drivers towards in-car technologies were explored. The survey aimed to understand the preferences of motorists when it comes to the features they value most in their vehicles.
The results of the study showed that USB ports were considered the second most essential piece of in-car technology by 29% of drivers. Bluetooth connectivity followed closely behind, rated as the third most essential by 29% of respondents.
Interestingly, parking sensors topped the list as the most essential piece of in-car technology, with 37% of drivers rating them as crucial. A reversing camera was also highly valued, rated as essential by 27% of survey respondents.
When it comes to in-car entertainment, the retro-fitted BMW now includes upgraded systems via Apple CarPlay or Android Auto, which was rated top by 14% of respondents. Additionally, front and rear integrated dashcams were added to the retro-fitted BMW and were rated as essential by 13% of survey respondents.
The study found that passive technologies and in-car entertainment scored highly among drivers, indicating a preference for convenience and comfort features over active safety systems. However, it was also revealed that more than half of drivers in the study have never used their cruise control, lane-keep assistance, or lane departure prevention systems.
Furthermore, the survey revealed that 1-in-4 drivers don't know how to use their Advanced Driver Assistance Systems (ADAS), with 38% of motorists finding intervention by active avoidance technologies disconcerting. Active safety features, such as autonomous emergency braking and lane keep assist, were found to be distracting by 38% of respondents.
In a unique twist, eBay purchased a 2005 BMW 330Ci to retrofit with top-rated in-car technologies. The 2005 BMW 330Ci, with features like ABS, ESP, Bi-Xenon headlights, and others, which are factory-installed components or options provided by BMW in that model year, was equipped with the mentioned top technologies to create a modern-day classic.
In conclusion, the eBay-commissioned study provides valuable insights into the preferences of modern drivers when it comes to in-car technologies. While active safety features are important, it appears that convenience and comfort features are more highly valued by drivers, with parking sensors, USB ports, and Bluetooth connectivity ranking as the most essential pieces of in-car technology.
