Enhance Live Streaming Quality via `Stream it in IMAX Enhanced` by IMAX
Vegas Vibes - IMAX turned up the heat at NAB Show with an expansive new feature for its IMAX Enhanced program! This update is all about improving live streaming quality, building on successful global demonstrations of IMAX tech powering live events, like the 2024 Paris Olympics Opening Ceremony, League of Legends Championships, and NBA Finals, streamed in IMAX theaters.
Vikram Arumilli, IMAX's senior vice president and general manager for streaming and consumer technology, shared, "IMAX sets the bar high for quality in movies, events, and experiences. With this expansion, we're arming live event producers with the right tools to deliver high-quality live streams, bringing The IMAX Experience home to viewers!"
This expansion sees IMAX tapping into industry-leading technical expertise and proprietary stream tech to optimize image and sound, ensure consistent quality, and enhance the in-home experience of live programming. Specifically, the new Stream it in IMAX Enhanced solution dynamically boosts video and audio fidelity in real-time using IMAX VisionScience, a patented technology that monitors and enhances every frame for an unbeatable experience.
While 4K HDR is now standard for on-demand content, live broadcasts still struggle to keep up visually. IMAX Enhanced steps in to bridge the gap, seamlessly interweaving with existing production workflows to enhance color, contrast, and clarity for live streams.
Curious about this exciting new development? Find more info at www.imax.com!
In summary, IMAX is making waves in the live event streaming world, aiming to deliver premium visuals, enhanced sound, and elevated production values to live events, much like the quality it already offers for pre-recorded content. The expansion focuses on live programming, integrates advanced technology, and aims to broaden compatibility for an unmatched at-home experience. Embrace the future of live entertainment with IMAX Enhanced!
[1] IMAX Enhanced Expands to Live Programming, Addressing the Need for Improved Live Stream Quality[2] IMAX Takes on Live Event Streaming Market with Expansion of IMAX Enhanced Program[3] Bridging the Gap: IMAX Enhanced for Live Streaming to Bring High-Quality Live Entertainment to Viewers at Home
- The live streaming quality is being improved by IMAX through an expansion of their IMAX Enhanced program, focusing on live programming.
- IMAX is leveraging industry-leading technology and proprietary stream tech to optimize image and sound for live events.
- IMAX VisionScience, a patented technology, monitors and enhances every frame in real-time to deliver an unbeatable experience for live programming.
- IMAX Enhanced aims to bridge the gap between 4K HDR visuals and live broadcasts, integrating seamlessly with existing production workflows.
- IMAX's expansion will help live event producers deliver high-quality live streams, bringing the premium IMAX experience home to viewers.
- The new Stream it in IMAX Enhanced solution dynamically boosts video and audio fidelity for live streams, with a focus on color, contrast, and clarity.
- This expansion positions IMAX to make a significant impact in the live event streaming market, much like the quality it already offers for pre-recorded content.
- Embracing the future of live entertainment, viewers can now look forward to premium visuals, enhanced sound, and elevated production values in live events, thanks to IMAX Enhanced.
