Enhance Value Construction is Imminent
Broadcasters Pursue New Revenue Streams with ATSC 3.0 Datacasting
In a strategic move to diversify and grow revenue streams, broadcasters are exploring the use of the TV spectrum for data distribution. This innovative approach, known as 3.0-based datacasting, could potentially generate significant revenue for broadcasters and their shareholders.
The technology behind this venture is ATSC 3.0, a new broadcast standard that allows broadcasters to deliver data as IP packets. This transformation opens up a world of possibilities, from automotive software updates to enhanced GPS precision.
A joint venture called EdgeBeam Wireless, comprising E.W. Scripps, Gray Media, Nexstar Media Group, and Sinclair, is at the forefront of this movement. The aim of EdgeBeam Wireless is to leverage the one-to-many network architecture of broadcasters for nationwide data delivery.
While exact revenue projections for EdgeBeam Wireless by 2030 are not explicitly detailed in current sources, the push towards a full transition to ATSC 3.0 suggests a strategic and time-sensitive approach. The transition is expected to enable new revenue-generating data services through EdgeBeam’s platform.
It's important to note that broadcasters do not earn ad revenue directly from the TV spectrum, although underwriting is an exception. Instead, the value of the TV spectrum lies in its ability to deliver data efficiently to a large audience. This efficiency is a key advantage, especially for applications such as streaming offload.
The potential value of 3.0-based datacasting extends beyond the immediate participants. Any wireless company bidding for TV spectrum in the future should account for this potential value.
In conclusion, the shift towards 3.0-based datacasting represents a significant opportunity for broadcasters to create a new revenue stream. If successful, EdgeBeam Wireless could lead the way in this transformative endeavour, paving the path towards building greater TV spectrum value.
- The technology behind broadcasting's revenue diversification effort, ATSC 3.0, delivers data as IP packets, ushering an opportunity for automotive software updates and improved GPS precision.
- EdgeBeam Wireless, a joint venture among major broadcasters, aims to utilize the one-to-many network architecture for nationwide data delivery via the ATSC 3.0 standard.
- Although broadcasters don't earn ad revenue directly from the TV spectrum, they can leverage its efficiency to deliver data effectively to a large audience, like in streaming offload applications.
- The FCC, overseeing the media and technology sectors, should consider the potential value of 3.0-based datacasting when bidding for TV spectrum is underway.
- Broadcasters, through EdgeBeam Wireless and the ATSC 3.0 standard, are actively pursuing new revenue streams, aiming to strengthen the value of the TV spectrum.
- In the audio-visual media landscape, datacasting via ATSC 3.0 could be a game-changer, with EdgeBeam Wireless spearheading the revolution and transforming the TV spectrum's viability.
