Expanding its Australian dealer presence, Polestar proceeds with its retail expansion
In an exciting development for electric vehicle enthusiasts in Australia, Polestar, the Swedish-based electric vehicle manufacturer, has been expanding its retail network across the country.
The expansion began with the opening of its first Polestar 'Space' at Chadstone Shopping Centre in Melbourne's inner-east in early 2022. Since then, the company has added five new retail locations in Australia, bringing the total to 12 Polestar Spaces.
The new locations include a test drive and handover centre in Canberra and a retail presence in Launceston. Notably, the Port Melbourne space has been relocated to South Yarra, and the Rushcutters Bay location has been moved from its original site in Alexandria.
Polestar's expansion is part of its global shift towards an active seller model, aiming to increase retail spaces globally by 75% before the end of 2026. Scott Maynard, the managing director of Polestar Australia, has expressed confidence in maintaining the company's momentum in Australia for the remainder of 2025.
The company's expansion in Australia is not surprising given the significant potential identified in the Australian Capital Territory (ACT) market. The ACT, with its strong government support for electric vehicles and robust public charge network, presents an ideal environment for electric vehicle manufacturers.
Polestar launched its first EV, the electric fastback Polestar 2, in Australia in early 2022. With the increasing popularity of electric vehicles in Australia and the intensifying competition in the market, it seems that Polestar is preparing for a strong presence in the Australasian region.
In addition to the retail expansion, Polestar has also expanded its network of 19 Polestar Service Points across Australia to manage maintenance and accessories. This move ensures that Polestar customers have convenient access to service and support for their electric vehicles.
While specific details about Polestar's expansion plans, new Polestar Spaces, or Service Points locations in Australia from 2022 to 2025 are not publicly available, key insights suggest that the company is likely following a trend of increasing its charging and service infrastructure, similar to other automakers in the market.
For precise details of Polestar Spaces and new Service Points locations in Australia from 2022 to 2025, checking official Polestar Australia communications or dealership announcements would provide the most accurate and current information.
One thing is certain: Joshua S. Hill, a Melbourne-based journalist who has been reporting on electric vehicles and clean technologies for Renew Economy and The Driven since 2012, will undoubtedly continue to cover the exciting developments in the electric vehicle industry, including Polestar's expansion in Australia.
