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Expanding partnership commitments in Identity and Access Management (IAM) by DocuSign.

The business unveils fresh specializations, customized partner pathways, and marketing assistance through its latest channel procurement.

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Company Introduces Customized Expertise Areas, Pathways, and Sales Aid for Collaborating Businesses...
Company Introduces Customized Expertise Areas, Pathways, and Sales Aid for Collaborating Businesses via New Initiative on Its Channel

Expanding partnership commitments in Identity and Access Management (IAM) by DocuSign.

DocuSign's UK Partner Program Shift: Empowering Partners to Dominate the Agreement Management Market

DocuSign is revamping its UK partner program to empower partners in seizing opportunities within the intelligent agreement management (IAM) platform market. Fueled by artificial intelligence, DocuSign's IAM platform serves as the backbone for all the company's solutions, helping businesses effortlessly create and manage agreements. Since its debut in June, over 10,000 customers have embraced the platform, executing tens of millions of agreements [1][2].

This revamped partner initiative is geared towards helping partners effectively tap into this thriving market.

Highlights of the Program

  1. Specialized Partnership Paths: The program features new partnership paths and three unique tracks designed to cater to different partner specialties:
  2. Sell Specialization: Covering IAM Core, IAM Sales, and IAM for Customer Experience (CX).
  3. CLM Service and Sell: Focused on supporting contract lifecycle management solutions.
  4. The program's three tracks include:
    • Build Track: Amplifies the IAM platform through customer integrations to maximize customer value.
    • Sell Track: Nurtures the adoption of IAM and CLM solutions in a strategic, consultative manner.
    • Service Track: Bolsters partners in deploying the firm's solutions using product expertise [1][2].
  5. Superior Go-to-Market Strategy: Equips partners with improved resources to capitalize on the burgeoning digital agreement management market, prioritizing long-term customer success through partner expertise and trust [2].
  6. Comprehensive Approach: Welcomes partners of all shapes and sizes, focusing on eSignature, contract lifecycle management (CLM), or intelligent agreement management (IAM) [1].

The restructured program is created to bolster partners' ability to serve clients better, foster business expansion, and seize opportunities in the evolving digital agreement management landscape [2].

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According to Bronwyn Hastings, DocuSign's Group Vice President of Partner Development and Alliances, this transformation isn’t just about revamping the program; it's about setting partners up for long-term success.

"Partners are instrumental in capturing this gigantic IAM opportunity, and we aim to create a program that supports partners in their evolution towards becoming trusted advisors, technical experts, and business growth catalysts for our customers," Hastings explained [2].

  1. In the revamped UK partner program by DocuSign, specialized partnership paths have been introduced, including new ones for IAM Core, IAM Sales, and IAM for Customer Experience (CX), as well as tracks for CLM Service and Sell.
  2. The restructured program aims to provide partners with superior resources to capitalize on the digital agreement management market, promoting long-term customer success through partner expertise and trust, and fostering business expansion in the evolving technology landscape.

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