Exploring Links between Art and Tech | Pioneering Discussions in the Music Industry Podcast
Seth Schachner, the Managing Director of Strat Americas, a consultancy based in Los Angeles and Miami, recently appeared as a guest on the Innovating Music Podcast to discuss changes in the field of music and technology deal-making.
Schachner, who has a rich history in the industry, having worked with companies like Sony Music, Microsoft, Liberty Media, Viacom, and Universal Music, highlighted the increasing complexity of music and tech deal-making due to AI-generated music and digital transformation.
In his discussion, Schachner pointed out that AI music, such as virtual bands powered by artificial intelligence, is reshaping traditional concepts of creativity, copyright, and monetization within the music sector. He also discussed major record labels' responses to AI's impact, including legal actions to protect copyright in this new landscape.
Schachner further emphasized the significance of advertising and strategic platform partnerships in entertainment distribution deals. He cited potential streaming rights arrangements for major events like the Oscars as examples of evolving media consumption and technology integration in deal-making strategies.
The podcast also delved into how artists and managers can think about connecting with new technologies in their marketing. Schachner shared insights on this topic, drawing from his experience as one of AOL's first business development executives, where he ran AOL's first music channel and oversaw partnerships with the American music industry.
At Sony Music, Schachner created multi-million selling mobile handset partnerships for artists Shakira and Ricky Martin. His work in this area showcases his ability to navigate the complexities of the music and tech industries.
In addition to his work in the music industry, Schachner has served as Chairman of Florida's Film & Entertainment Advisory Council. He is also a frequent public speaker and his articles and posts have appeared in publications like Venture Beat and The Guardian.
The Innovating Music Podcast, which features talks with diverse innovators from both inside and outside the music industry, aims to explore where the future may already have landed in music and tech. Links to Strat Americas' site, Seth Schachner's LinkedIn, and his Twitter account are available for those interested in learning more about his work.
As Kevin Kelly once said, "The Future is Already Here - It's just not evenly distributed." Schachner's insights into the rapidly changing entertainment ecosystem underscore the truth in this statement and provide a valuable perspective for those navigating the intersection of music and technology.
Technology's advancement, particularly in the realm of AI-generated music, is challenging traditional concepts of creativity, copyright, and monetization within the music sector, as highlighted by Seth Schachner in his discussion on the Innovating Music Podcast. Entertainment distribution deals are becoming increasingly significant, with strategic platform partnerships playing a crucial role in the evolving media consumption landscape, a point that Schachner emphasized during the podcast.
