Exploring Music and Strategizing for Success | Innovative Music Discussion Podcast
The Innovating Music Podcast recently featured an enlightening discussion with award-winning jazz saxophonist and independent artist, Mike Casey. In the episode, Casey shared insights into his unique approach to marketing his jazz music in the modern, streaming world.
Casey, who has amassed over 2 million streams worldwide without the support of a record label or team, spoke about the impact of digital technology on jazz creation. He emphasised the importance of understanding his audience and employing marketing strategies to reach them effectively.
The podcast, which focuses on disruptive technologies in music, quoted Kevin Kelly as saying, "The Future is Already Here - It's just not evenly distributed." This sentiment resonated with Casey, who uses digital technology extensively in his music and has successfully leveraged various platforms to promote his work.
Casey's music, including his project "The Harlem Sessions," is available for remix on Spotify and all other platforms. The episode featuring this discussion can be found via a permalink on the Innovating Music Podcast's website.
The Innovating Music Podcast showcases unique voices from both inside and outside the music industry, providing a platform for diverse innovators to share their stories. Mike Casey's performances at renowned venues such as the NYC Winter Jazz Fest, Lincoln Center, NYC SummerStage, Ginny's Supper Club, and Cape May's Exit Zero Jazz Festival are a testament to his talent and influence in the jazz world.
To listen to the Innovating Music Podcast, subscribe via Apple Podcasts, iHeartRadio, Spotify, Overcast, Stitcher, TuneIn, Google Play, Soundcloud, YouTube, or your favourite podcast player. For more information about Mike Casey and his music, visit his website at mikecaseyjazz.com.
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