Skip to content
User experience — technology

Extensive Web Content Evaluation Services for Sizeable Online Platforms

Examining current content for optimal business benefits is what a content audit does. The findings from this audit serve as a roadmap to enhance the quality of your content assets.

,   and  Administrator
3 min read
Evaluating current content to optimize its worth for your company is what a content audit does. The...
Evaluating current content to optimize its worth for your company is what a content audit does. The findings from this audit serve as a roadmap to enhance the quality of your content collection.

Sifting Through Website Content: Your Guide to a Content Overhaul

Extensive Web Content Evaluation Services for Sizeable Online Platforms

Want to optimize the content on your site? A content audit might just be the solution you need. Do you suspect some parts of your content are dead weight? This process can help identify what's holding your site back, so you can focus on improvement and bump up your search rankings and user experience!

A content audit provides a clear understanding of your content inventory, enabling you to manage and update your content effectively. By following best practices, you can streamline your content, resulting in a 76% increase in search traffic, as demonstrated in a recent content audit case study by SEO Agency Smash Digital. Their client went from 40,000 visitors a month to over 80,000 in just a short time!

Ready to get started? Let's dive in.

This process outlines a framework for managing your content as a product portfolio, focusing on the specific value it brings to your business. Here's a breakdown of the steps involved:

Data Collection

We collect all relevant data about your content, gathering a complete list of your site's pages, articles, products, services, and other information. We also incorporate data from your web analytics and server logs, as well as additional inbound link data for a comprehensive view of your content's worth[1].

Content Portfolio Analysis

Through our analysis, we identify the most valuable pages and make them the core of your content portfolio. We consider a variety of factors such as search engine traffic, engagement metrics like bounce rate, time on page, and inbound link information. Automated recommendation algorithms aid in sorting pages by value, with the pages needing attention flagged for review[2].

Content Review

Our analysts go through the flagged pages and decide on specific recommendations for each case. This process combines four key areas of focus:

  1. Content quality: We analyze visitor interactions with your content quantitatively.
  2. Search engine performance: We identify content with search visibility and recommend improvements to the content experience[3].
  3. Backlinks: We flag low-value content for redirecting incoming links to higher-quality resources.
  4. Conversion rates: Using your website's conversion data, we make sure the best content gets maximum attention.

Content Audit Timeline

  1. Preparation: We work with your team to gain access to all necessary data.
  2. Data Collection: We crawl and analyze all the data and compile an initial raw data report.
  3. Data Classification: Algorithms classify the results of the data collection.
  4. Manual Review: Our analysts review the flagged pages and make recommendations.
  5. Technical Review: We assess user experience and content formatting.
  6. Recommendations: We suggest next steps for improving the content portfolio and website outcomes.
  7. Results Presentation: We share our findings with your team.

Additional Benefits

Our process identifies content gaps and areas where your website lacks content. We also evaluate UX and UI issues for potential problem areas that need improvement[4].

When to Consider a Content Audit

  • You want to maximize the value you receive from existing content.
  • You manage a large site with thousands of pages.
  • You are planning a website migration to another platform.
  • You want to track content over time.

Recommendations for Your Content Portfolio

The content audit results provide recommendations for modifying existing content to maximize its value for your business. We will provide an action plan with step-by-step instructions for improving the content portfolio and website outcomes[5].

Struggling with thousands of pages?

[1] -[ Quinn, J. (2020). "19 content audit examples you can learn from." Content Marketing Institute. Retrieved from https://contentmarketinginstitute.com/2020/05/19-content-audit-examples-you-can-learn-from-5/

[2] -[ Cianci, S. (2019). "4 Warning Signs Your Content Needs an Audit." HubSpot. Retrieved from https://blog.hubspot.com/marketing/content-audit

[3] -[ Content Marketing Institute. (2023). "Content Strategy Basics." Retrieved from https://contentmarketinginstitute.com/2014/01/14-content-strategy-basics/

[4] -[ Neil Patel. (2019). "What is a content audit and why it’s important." Neil Patel. Retrieved from https://neilpatel.com/blog/what-is-a-content-audit/

[5] -[ WebPageFX. (2023). "What is a content audit and why do you need one?" WebPageFX. Retrieved from https://www.webpagefx.com/blog/seo-news/what-is-a-content-audit-and-why-do-you-need-one/

  1. In the process of a content audit, data-and-cloud-computing is utilized to collect and analyze relevant data about a site's content, including web analytics, server logs, and inbound link data, aiming to provide a comprehensive view of the content's worth.
  2. The recommendations from a content audit, such as improving search engine performance and content quality, can significantly enhance the user experience, contributing to a 76% increase in search traffic, as demonstrated in a recent content audit case study by SEO Agency Smash Digital.

Read also:

    Latest