Finance company Empower rebrands to Tilt, debuting Tilt Credit Cards aimed at boosting swift and honest credit availability.
Tilt, formerly known as Empower Finance, Inc., is a San Francisco-based financial technology company that has been making waves in the industry since its inception in 2016. The company, now rebranded to Tilt, has a mission to expand fair credit access for non-prime customers, individuals whose credit histories may be limited, recovering, or still developing [3][1].
At the helm of Tilt is Co-Founder and CEO Warren Hogarth. Under his leadership, Tilt has been acquiring and integrating companies to advance its vision of an inclusive credit system that works for more consumers worldwide. These acquisitions include Petal, a US credit card company, Cashalo, a digital credit platform in the Philippines, and NIRA, a personal loan provider serving India [4][5][6].
One of Tilt's most significant acquisitions, Cashalo, has enabled the company to establish a consumer credit business in Mexico under the Empower name, which will rebrand in the coming months. Cashalo and NIRA will continue operating under their existing brands in their local markets [7].
Tilt's proprietary underwriting is backed by six years of performance data and 250+ nontraditional indicators of financial health. This innovative approach allows the company to assess an individual's financial situation and readiness for cash or credit more accurately, going beyond the traditional credit score [1][2].
Traditional lenders often overlook many people who have the intention and ability to repay, according to Warren Hogarth. Tilt's products use real-time cash flow and alternative data to provide reliable access to fair credit for these individuals. As a result, Tilt serves over three million active subscribers in the US [8].
The company's product lineup includes three unsecured credit cards—Tilt Essentials, Tilt Motion, and Tilt Engage—that offer cash back rewards and support credit building from day one. These cards replace the previously acquired Petal credit cards, maintaining benefits like no-impact prequalification and reporting to all three major credit bureaus, continuously helping customers improve their credit standing [2][4][5].
Since 2022, Tilt has been profitable. Its innovations include not only credit cards but also no-interest advances and flexible lines of credit, all underpinned by six years of performance data demonstrating the effectiveness of alternative underwriting for non-prime consumers [1].
Sam Giber, General Partner at Blisce, has stated that Tilt is setting the tempo in a sector long ready for reinvention and is using technology to see people more fully and serve them more fairly. Tilt's acquisitions underscore the scale of what the team is building, according to Sam Giber [9].
In conclusion, Tilt's mission is to revolutionize credit access by delivering fair, inclusive financial products tailored to those traditionally overlooked by conventional credit scoring models [1][2][3]. With its innovative underwriting methods, Tilt is making strides towards a more inclusive credit system, providing reliable access to fair credit for millions of customers worldwide.
Tilt, through its investments in various businesses, aims to build an inclusive global credit system, with recent acquisitions including Petal, Cashalo, and NIRA. Under the leadership of Co-Founder and CEO Warren Hogarth, Tilt strives to offer reliable access to fair credit for individuals whomay have limited, recovering, or developing credit histories, a mission that is technologically driven.
