Ford reveals cost-effective electric vehicle foundation, allocates $2 billion for Louisville factory upgrade
Ford is set to shake up the electric vehicle market with the introduction of its new midsize four-door electric pickup, set to enter production in 2027. The truck, built on the Universal EV Platform, will offer a starting price of approximately $30,000[1][3][5].
The new electric pickup, which shares similar dimensions to the current gas-powered Ford Maverick, boasts a spacious cabin comparable to a Toyota RAV4. It offers ample interior space, a frunk, and a truck bed capable of securely storing gear without the need for roof racks or trailer hitch racks[1][2][5].
Key specifications and features include a 0-60 mph acceleration time comparable to the Mustang EcoBoost, under 5 seconds, emphasising sporty and engaging driving dynamics, along with good downforce[1][4]. The vehicle employs cobalt-free, nickel-free lithium iron phosphate (LFP) prismatic batteries, which are lighter and more durable, although Ford has not officially disclosed the exact battery capacity or range figures[1][2].
The truck also boasts a 400-volt electrical architecture, which supports straightforward and cost-effective charging, although this may result in slower DC fast charging speeds compared to 800-volt systems found on some other EVs[3]. The battery pack serves structurally as the vehicle’s floor, contributing to a low center of gravity for better handling and a quiet cabin. The platform reduces complexity by 20% fewer parts, weighs less, and allows 15% faster assembly, targeting affordability and efficiency[1].
The battery cells for the new electric pickup will be produced at Ford's $3 billion BlueOval Battery Park in Marshall, Michigan, starting next year[6]. The retooling of the Louisville Assembly Plant, where the electric pickup will be built, will secure 2,200 jobs[7]. No layoffs are planned at the plant, with affected workers being offered retirement buyouts or the opportunity to transfer to nearby facilities[8].
Ford CEO Jim Farley has referred to the new electric pickup as a "Model T moment," highlighting its potential impact on the market[9]. The truck's launch comes as part of Ford's new approach to electric vehicle production, anchored by the midsize, four-door electric pickup[10]. The electric pickup is expected to challenge the total cost of ownership over five years, with Ford claiming it will be lower than that of a three-year-old used Tesla Model Y[11].
Despite the delay in the full-size electric pickup successor to the F-150 Lightning until 2028[12], the midsize electric pickup promises to deliver an affordable, efficient, and sporty vehicle with solid interior space and practical cargo capacity, strong but not extreme performance, and durable LFP battery technology optimised for cost and longevity[1][2][3][4]. Specific range numbers and detailed charging rates remain undisclosed, but the platform supports standard 400V fast charging systems[1][2][3].
