Skip to content
Resorts — B2b — Bragg — Require — Merger — Casino — Sports betting — Gaming technology — technology

Gaming company Bragg obtains Spin Games, aiming for expansion in the United States marketplaces.

Acquisition of Spin Games to expedite Bragg Gaming's product launch timeline and lessen America market entrance risks.

,   and  Administrator
3 min read
Acquisition of Spin Games by Bragg Gaming streamlines market entry and mitigates risk in the U.S....
Acquisition of Spin Games by Bragg Gaming streamlines market entry and mitigates risk in the U.S. markets for Bragg Gaming.

Gaming company Bragg obtains Spin Games, aiming for expansion in the United States marketplaces.

Let's Get Cracking: Bragg Gaming Group and Spin Games have joined forces, babys, and it's going to be a game-changer for the US and Canada's online gaming scene. Their toe-tapping tango is subject to regulatory approval, but once it's a go, Bragg's gonna lay down some serious dough - around $30 mill, to be exact. Half of that's cold, hard cash, and the rest is shared in common stock.

Setting Sights on the Big leagues

This merger means Spin Games, the Reno-based tech and content wizards that cater to US markets, are Bragg's latest acquisition. With fingers crossed for all them state gaming regulator kisses, Bragg aims to diversify its portfolio away from Europe and muscle its way into the ever-growing US and Canadian online casino markets.

Leveraging US Know-How

Bragg's gonna put Spin's US-specific tech, product, regulatory, and compliance smarts to work, minimizing risk, and slashing time-to-market. And guess who's gonna bring 3 decades of expertise to the table? Yep, you guessed it! Spin's boss, Kent Young, who'll be joining Bragg as President - Americas, and orchestrating the US rollout like a boss.

Cross-Selling Content Delights

Bragg's got a whole roster of potential buyers ready for Spin's casino content, which is already live in European gaming markets. Candidates include some heavy hitters, like Caesars, Golden Nugget, Hard Rock, Penn National Gaming, Resorts, Parx, BetMGM, FanDuel, DraftKings, TwinSpires, Unibet, and WynnBet. And here's the sweet part: Spin's content is fully licensed in New Jersey, Pennsylvania, and Michigan, and is pending deployment in British Columbia, Canada.

"Spin's existing state gaming licenses and established integrations with online casino operators, covering a big slice of the US market, sets us up perfectly for growth in the North American market," Bragg says.

A Full Turnkey Platform

Once Bragg signs on the dotted line, Spin's tech and content company, Oryx Gaming, will level up, offering a full-blown, all-in-one platform for iGaming, sports betting, and player engagement in the US. Plans for integration are already in motion, aiming to deliver top-shelf proprietary content alongside a comprehensive platform.

India: The Next Frontier

And here's a final tidbit: Spin's existing development center in Chennai, India, promises to boost Bragg's global development potential and resources, making it a real powerhouse in the online gaming world.

So, hang on tight, folks; it's gonna be an exciting ride as Bragg and Spin take over the online casino scene with a vengeance!

Enrichment Data:

  1. Market Expansion: Acquiring Spin Games allows Bragg Gaming Group to broaden its footprint in North America, enhancing its presence in both the US and Canadian markets. This is crucial for expanding Bragg's reach and offerings in these regions, particularly in the online casino sector.
  2. Content Enhancement: Spin Games brings a portfolio of games that are tailored to the North American market, potentially enriching Bragg's offerings with localized content. This could help Bragg attract more players and improve its market position.
  3. Regulatory Compliance: The acquisition might also help Bragg comply with regulatory requirements in these markets, as Spin Games likely has existing relationships and compliance measures in place.
  4. Rebranding Opportunities: Bragg Gaming Group's rebranding of Spin Games could allow for a unified brand strategy across its operations, potentially strengthening its brand identity in North America.
  5. Technological and Operational Synergies: Integrating Spin Games into Bragg's operations could leverage existing technology and expertise, enhancing operational efficiencies and reducing costs.

While specific details about the acquisition's impact on the US and Canadian markets are not provided in the search results, the strategic significance generally aligns with expanding market presence, enhancing content offerings, and potentially improving operational efficiency. In summary, the acquisition of Spin Games by Bragg Gaming Group is a strategic move to strengthen its position in North America by expanding its market reach, enhancing content offerings, and potentially improving operational efficiency[2][4].

  1. Bragg Gaming Group's acquisition of Spin Games positions them to capitalize on the growing US and Canadian online casino markets, as they aim to diversify their portfolio beyond Europe.
  2. In the merger, Bragg will leverage Spin's US-specific technology, product, regulatory, and compliance expertise to minimize risk and expedite market entry.
  3. Spin Games' casino content, which is already live in European markets, will be cross-sold to major US and Canadian operators such as Caesars, Golden Nugget, Hard Rock, Penn National Gaming, Resorts, Parx, BetMGM, FanDuel, DraftKings, TwinSpires, Unibet, and WynnBet.
  4. Once the merger is complete, Oryx Gaming, Spin's tech and content company, will expand to offer a comprehensive, turnkey platform for iGaming, sports betting, and player engagement in the US, with plans for integration already underway.

Read also:

    Latest