Gaming platform WiseGaming harmonizes content cooperation with Zenith Gaming
In a significant move for the iGaming industry, WiseGaming, a leading global sports betting and gaming platform, has entered into a strategic content partnership with Zenith, Asia's premier iGaming platform provider. This partnership, announced around June 2025, was highlighted during iGB L!VE 2025, underscoring its importance in the current industry landscape.
The partnership combines WiseGaming’s global sports betting platform with Zenith’s leading Asian iGaming technology and content capabilities. This alliance is expected to deliver value to WiseGaming's existing brands and those soon to go live, providing operators with advanced, locally adapted solutions that support international expansion and market-specific growth strategies in sports betting and casino gaming.
Zenith offers a comprehensive iGaming ecosystem, including a game aggregator, proprietary games, and a robust Games API, designed to enable operators to launch in new markets or optimize existing technology stacks with localized and scalable solutions. For WiseGaming, this alliance follows a year of building solid infrastructure, partnerships, and processes to scale effectively. It signals WiseGaming’s commitment to resilience, precision, and long-term industry impact, positioning itself as a reliable and trusted brand for operators globally.
The collaboration allows WiseGaming to tap into a vast content library with localised performance, and centralised support is provided through the partnership between WiseGaming and Zenith. Rapid onboarding is a feature of the partnership for WiseGaming, and these games will be made available via Zenith's OneAPI integration.
WiseGaming's Senior Business Development Manager, Oz Mustafa, expressed excitement about the partnership with Zenith, stating, "We are thrilled to be partnering with Zenith, a company that shares our vision and ambition across multiple markets. This partnership will undoubtedly propel us forward in our mission to provide best-in-class secure, flexible, innovative, reliable, and customer-centric solutions."
Zenith's Business Development Manager, Vitali Smoliarenko, stated that they are aligned with WiseGaming's vision and ambition across multiple markets. However, the partnership does not disclose any financial details or investments made by either party. The partnership does not specify the terms or duration of the collaboration.
The partnership enables WiseGaming's partner portfolio to gain access to over 10,000 standout titles across key markets in Asia and Latin America. Both parties look forward to a long and rewarding partnership as they work towards expanding their footprint into multiple regions such as Latin America and Europe, leveraging Zenith’s adaptable, market-tailored platform solutions to grow, compete, and flourish in the iGaming sector.
The partnership between WiseGaming and Zenith, combining sports betting, business, and technology, is anticipated to deliver value to WiseGaming's brands, providing operators with advanced solutions for international expansion in sports and casino gaming. The alliance allows WiseGaming to tap into Zenith's vast content library, gaining access to over 10,000 standout titles across key markets, such as Asia and Latin America, paving the way for growth and expansion into new regions.
