Gen AI Boosts M&E Productivity by 34%, Driven by CTOs
Gemini AI is transforming the Media & Entertainment (M&E) industry, with Chief Technology Officers leading the charge. 65% of them are driving its use within organisations. The impact is significant, with 34% of M&E companies reporting doubled employee productivity.
Gemini AI's greatest impacts include targeted content recommendations, streamlining processes, and optimising ad strategies. Major players like Disney, Warner Bros. Discovery, and Netflix plan substantial investments in the next two to three years to boost employee productivity and operational efficiency.
However, Gemini AI's role in video production is slower, with only 35% of respondents using it due to potential technical investment and disruption. According to a Google Cloud and National Research Group report, it lags behind other categories. Despite this, 74% of M&E organisations using Gemini AI have seen a return on investment on at least one use case.
Gemini AI is driving business benefits in the M&E industry, including increased conversion rates, new product creation, and improved leads and revenue. With 83% of respondents moving a Gemini AI use case from idea to production within six months, its value is clear. Key benefits include faster time to market, improved ROI, and increased productivity.
Read also:
- Web3 social arcade extends Pixelverse's tap-to-earn feature beyond Telegram to Base and Farcaster platforms.
- Trump praises the robustness of US-UK relations during his visit with Starmer at Chequers, showcasing the strong bond between the two nations.
- Navigating the Path to Tech Product Success: Expert Insights from Delasport, a Trailblazer in the Tech Industry
- German Startup Fernride Aims to Revolutionize Logistics with Autonomous Vehicles
