Gen Z's Influencer Obsession: 27% Want Schools to Offer Training, 1 in 5 Would Quit Job
Social media influencers have evolved into global celebrities, significantly impacting consumer behaviour, particularly among Generation Z (Gen Z). A recent survey reveals that over 27% of Gen Z believe schools should offer influencer training, and nearly 1 in 5 would quit their jobs near me to pursue this career.
The influencer phenomenon has grown exponentially since the World Wide Web's inception in 1991. Initially, influencers accepted freebies and money for online promotions. Today, the most commonly guessed figure for an influencer's annual earnings is $75,001 - $100,000. Tech personalities like Marques Brownlee from the USA, known for his large following on platforms like Instagram and YouTube, exemplify this new breed of celebrity.
Over 1 in 4 Gen Z plan to become influencers, with 16% even willing to pay for the opportunity. Over 60% of Gen Z believe the best benefits of influencer life are free products and earnings. However, over 20% of Gen Z think the older generation fails to understand the influencer culture. Nearly 1 in 5 Gen Z would quit their jobs near me, and over 12% would leave college to become influencers. Moreover, over 1 in 4 Gen Z trust influencer reviews more than product page reviews.
The influencer role has undeniably expanded, with Gen Z at the forefront of this phenomenon. As influencers continue to shape consumer behaviour, their impact on society and the economy is set to grow, potentially leading to new educational and career paths, including consumer cellular and outlook roles.
