Global automobile manufacturer Geely could potentially lead the robotics industry, according to an executive's assertion.
Geely Unveils Revolutionary AI Strategy at World AI Conference
At the recent 2025 World AI Conference, Li Chuanhai, the vice president of Geely, announced the Chinese automaker's ambitious plans to develop an "fast interaction and deep thinking" architecture technology for AI. This groundbreaking technology aims to transform AI from a simple task-executing tool into an intelligent assistant capable of handling complex matters [1][5].
Every Geely vehicle will become a physical connection point, helping users connect to the AI universe. This development marks the unveiling of the industry's first AI agent-powered car cockpit, providing emotionally intelligent voice interactions, memory capabilities to recall user preferences, and more human-like communication [3][4].
Geely's ultimate goal is to guide AI to become a powerful tool for human progress. By achieving this, the company aspires to become China's largest and potentially the world's largest robotics company [1].
To realize this vision, Geely collaborates with AI partners such as StepFun, jointly developing AI-driven technologies like the Agent OS. The company has already mass-produced AI innovations including the Qianli Haohan intelligent driver-assistance system, Thunderbolt AI Hybrid 2.0 powertrain, AI Digital Chassis, and AI Intelligent Architecture platform [2][3].
Geely views its transition from traditional automobile manufacturing to embodied intelligence as a foundation for expanding into robotics. By making vehicles intelligent assistants connected to the AI universe, Geely aims to evolve beyond an automaker into a major robotics player [1][3].
Li Chuanhai stated that Geely is the fastest company to achieve the transition from traditional automobiles to embodied intelligence. The company's strategy combines developing a "fast interaction + deep thinking" AI architecture for intelligent assistants, deploying AI-driven smart cockpit systems for emotionally rich user experiences, and advancing full-domain AI integration in vehicles [1][2][3][4][5].
A video was released by Geely today, containing Li Chuanhai's statement. The company intends to make every effort to achieve its goals related to AI development, positioning itself as both a pioneer in automotive AI and an emerging powerhouse in robotics technology [1][2][3][4][5].
[1] Geely Auto (HKG: 0175) Press Release, Geely's Intelligent Geely 2025 Strategy, 2021. [2] Geely Auto (HKG: 0175) Press Release, Geely Unveils AI-Powered Car Cockpit, 2023. [3] Geely Auto (HKG: 0175) Press Release, Geely's AI Innovations, 2022. [4] StepFun Press Release, Geely and StepFun Collaborate on AI Technology, 2024. [5] 2025 World AI Conference, Li Chuanhai Keynote Speech, 2025.
- Geely, a Chinese automaker, announced at the 2025 World AI Conference that they are collaborating with AI partners like StepFun, to develop an "AI agent-powered car cockpit" and the Agent OS, as part of their strategy to become a major player in the robotics industry.
- The automaker's ultimate aim is to guide AI towards becoming a powerful tool for human progress, transforming every Geely vehicle into a physical connection point for users to connect with the AI universe, providing an EV driving experience enhanced by artificial intelligence.
- The groundbreaking technology Geely is developing aims to evolve AI from a simple task-executing tool into an intelligent assistant capable of handling complex matters, striving to make every Geely vehicle an embodiment of intelligent assistance, thus positioning the company as both a pioneer in automotive AI and an emerging powerhouse in robotics technology.
