Global success and sustainability achieved by Highland Agro Foods in shrimp production and industry reputation enhancement
In a recent event, Pratik Jena, Managing Director of Highland Agro Foods Pvt Ltd, was honoured with the ET Indo Global Leaders Award as an Entrepreneurial Visionary Leading a New-Age Global Agro Export Group.
Jena's acceptance speech focused on the future of the global agro-food business. He emphasized the need for strategic innovations to advance the sector. Jena discussed the implications of the current FTA trade agreement between India and the UK and expressed concerns about US tariffs affecting India's agro-food exports. His vision highlights sustainability, innovation, and expanding international presence as key drivers for the future growth of the agro-food industry.
Highland Agro Foods, under Jena's leadership, has propelled the company into the forefront of India's agro-export industry. The company's Dubai-based subsidiary, Al Fresco HAF LLC, supplies premium agro products internationally, signaling increasing global outreach.
One of the notable aspects of Highland Agro Foods is its commitment to gender equality. The company employs over 70 per cent women, from ground-level workers to leadership roles. Jena highlighted the importance of women's patience and resilience in the organization during his speech.
The panel discussion at the event focused on the future of sustainable aquaculture and global trade in the Agro Food industry. Pratik Jena, Luthfullah Khader Basha (Director, Casagrand), and Ismail Al Naqi (Director General, Freezones Authority of Ajman) were part of this discussion. Anil Kumar, Director of Al Fresco HAF Overseas Trading LLC, was also present at the event.
Pratik Jena, originally from Balasore, Odisha, often referred to as the Missile City of India, was inspired by his father, Shri Rabindra Jena, Chairman of Highland Group, to embrace leadership with a commitment to sustainability and innovation. Jena's father's influence is evident in Highland Agro Foods' partnership with local low-income farmers in India.
In conclusion, Pratik Jena's leadership at Highland Agro Foods is driving the company towards success in the global agro-food market. His commitment to gender equality, sustainability, and innovation sets a strong example for other leaders in the industry.
- In addition to his efforts in the global agro-food business, Pratik Jena also showed interest in other sectors during the event, as he participated in a panel discussion focusing on the future of sustainable aquaculture and global trade in the Agro Food industry.
- Beyond his focus on food and business, Jena expressed his concerns about a broader aspect of international trade, expressing his worries about US tariffs affecting India's agro-food exports during his acceptance speech.
- As technology plays an essential role in contemporary businesses, Highland Agro Foods, under Pratik Jena's leadership, has adopted a technologically advanced approach, as evident in its Dubai-based subsidiary, Al Fresco HAF LLC, which supplies premium agro products internationally.
